Senior Manager, Digital Ad Ops & Tagging Strategy

Verizon; New York (NY); Hybrid; USD 116,000 - 201,000; Full time

Job summary

Verizon is seeking a Digital Media Ad Operations Senior Manager to lead site tagging and CAPI strategy within the Adtech team. You will drive end-to-end implementation and ensure compliance with privacy and governance standards.

This hybrid NY-based role requires strategic thinking, cross-functional collaboration, and the ability to translate data-driven insights into robust, enterprise-grade safety protocols.

Qualifications

• - Bachelor’s degree or four or more years of work experience.
• - Six or more years of relevant experience demonstrated through one or a combination of work and/or military experience, or specialized training.
• - Hands-on experience with Tag Management Systems (e.g. Tealium, Adobe, Google Tag Managers) to deploy media tracking via tagging and Online CAPI.
• - Hands-on experience with data onboarding platforms (e.g. LiveRamp, Epsilon) to implement Offline CAPI integrations across digital media platforms.
• - Technical understanding of hashing, PII protection, and data sharing methods (e.g. SFTP, API).
• - Familiarity with Legal and Privacy regulations and their impact on data sharing.
• - Familiarity with contract negotiations regarding scopes of works, data processing terms, etc.

Responsibilities

• Lead Site Tagging and CAPI Strategy & Execution: End-to-end implementation of website pixels/tags, including requirement gathering, resourcing, troubleshooting, and QA.
• Drive Legal Compliance: Partner closely with Verizon Privacy and Legal to ensure implementation complies with Verizon governance standards.
• Collaborate with tech teams: Work with technical data teams to set up integrations, ensuring execution abides by Verizon and partner requirements.
• Collaborate with Verizon Sourcing: Work closely with the Sourcing team to ensure negotiated contract terms cover specific use cases and respective terms.
• Partner with Media Leaders: Provide technical guidance to digital media leads to ensure site tagging and CAPI set up aligns with campaign KPIs, leadership expectations, and overarching business goals.

Skills

Bachelor's degree

6+ years experience

Tag Management

Data onboarding

PII protection

Privacy regulations

Contract negotiations

Education

Bachelor's degree

Tools

Tealium

Adobe

Google Tag Manager

LiveRamp

Epsilon

Job description

Verizon is seeking a Digital Media Ad Operations Senior Manager to lead site tagging and CAPI strategy within the Adtech team. You will drive end-to-end implementation and ensure compliance with privacy and governance standards.

This hybrid NY-based role requires strategic thinking, cross-functional collaboration, and the ability to translate data-driven insights into robust, enterprise-grade safety protocols.