Digital Communications Strategist – Higher Ed Enrollment

Pacific Northwest University of Health Sciences; Yakima (WA); On-site; USD 48,000 - 72,000; Full time

Benefits offered by this job

Health Benefits

Paid Time Off

403b with Roth Option

Paid Holidays

Job summary

Pacific Northwest University of Health Sciences seeks a Digital Communications Specialist to lead communications for prospective students, applicants, alumni, and donors. Under Marketing and Communications, you’ll plan, execute, and evaluate campaigns using Slate, Raiser's Edge, and Almabase.

You’ll manage workflows, coordinate with Enrollment and Advancement, and produce emails, SMS, and direct mail; analyze performance and report results to inform strategy.

Qualifications

• Bachelor’s degree in marketing, communications, or related field and 3+ years in communications, marketing, or enrollment/advancement.
• Experience managing multiple projects and stakeholders simultaneously.

Responsibilities

• Develops and executes prospective student communications campaigns (email, SMS, events, cycle communications).
• Develops donor/alumni campaigns to support fundraising and relations goals.
• Acts as project manager for Enrollment and Advancement initiatives across departments.
• Collaborates on annual communication plans, strategies, audiences, and calendars.
• Writes and coordinates digital content for emails, landing pages, and events.
• Ensures timely delivery and brand consistency across projects.
• Analyzes campaign performance and prepares reports for strategy improvement.
• Performs related duties as assigned.

Skills

Project management

Written & verbal comms

Cross‑functional collaboration

CRM systems

Marketing automation

Data-driven optimization

Education

Bachelor’s degree in marketing/communications

Tools

Slate

Raiser’s Edge

Almabase

Salesforce

Job description

Pacific Northwest University of Health Sciences seeks a Digital Communications Specialist to lead communications for prospective students, applicants, alumni, and donors. Under Marketing and Communications, you’ll plan, execute, and evaluate campaigns using Slate, Raiser's Edge, and Almabase.

You’ll manage workflows, coordinate with Enrollment and Advancement, and produce emails, SMS, and direct mail; analyze performance and report results to inform strategy.