Senior Digital Marketing Specialist

Pacific Northwest University of Health Sciences; Yakima (WA); On-site; USD 53,000 - 79,000; Full time

Benefits offered by this job

Health Benefits

Paid Time Off

403b with Roth Option

Paid Holidays

Job summary

Pacific Northwest University of Health Sciences is seeking a Senior Digital Marketing Specialist to own and optimize the university's digital presence, including the PNWU.edu website. You will lead SEO, AEO, digital advertising, analytics, and conversion rate optimization to support student and employee recruitment, philanthropy, and events.

The role works closely with academic and administrative departments, reporting to the Executive Director of Marketing and Communications, with a focus on

Qualifications

• Bachelor’s Degree in communications, public relations, marketing, design, website design or development, advertising, computer science, or a similar field.
• 3-4 years of web development experience using WordPress or a similar CMS with knowledge of web design, accessibility, and best practices.
• Equivalent combination of education and experience accepted.

Responsibilities

• Designs, builds, maintains, and optimizes webpages, landing pages, and digital experiences to improve usability, accessibility, conversion rates, and user experience across digital platforms.
• Develops, manages, and optimizes digital advertising campaigns across Google Ads, Meta, LinkedIn, YouTube and other channels.
• Creates assets for digital and print in accordance with brand standards.
• Contributes to departmental planning and strategic initiatives and provides backup support for marketing projects.
• Performs other related duties as assigned and based on departmental need.

Skills

Web design

UI/UX design

Web analytics

SEO/Accessibility

Project management

Education

Bachelor’s degree in a related field

Tools

HTML

CSS

JavaScript

WordPress

Job description

Description

Recruitment Period: 10/12/2026 - Until Filled

Job Type

Full-time

Description

Recruitment Period: 10/12/2026 - Until Filled

Status: Full-Time 40 Hours/Week

Salary Range: $52,800 – $79,200 Annually

Hiring Rate: 25.38/Hour- 38.07/Hour

Salary Is Commensurate With Qualifications And Experience.

Pacific Northwest University of Health Sciences (PNWU) does not sponsor employment visas. Applicants must be legally authorized to work in the United States at the time of hire and for the duration of their employment with PNWU. Employment eligibility will be verified in accordance with federal law.

Pacific Northwest University of Health Sciences (PNWU) was founded as a 501(c) (3) non‑profit medical institution in 2005 aimed at increasing access to health care in medically underserved areas of the Pacific Northwest.

The University currently offers the degrees of Doctor of Osteopathic Medicine, Doctor of Physical Therapy, Doctor of Dental Medicine, Master of Science in Biomedical Sciences, and Master of Science in Occupational Therapy enrolling over 550 students annually. Interprofessional education partnerships with other universities adds another 100 students to the population. The campus includes 300 employees with academic programming spread over a five‑state region.

PNWU is located in Yakima, WA, a city of approximately 95,000 located in the south‑central part of the state near the eastern slopes of the Cascade Mountains in a major agricultural and outdoor recreation region. It is approximately 140 miles from Seattle, 170 miles from Portland, and 200 miles from Spokane. The Yakima Valley is a wonderful place to live, work and play. For more information, visit https://www.visityakima.com/.

General Summary

The Senior Digital Marketing Specialist is responsible for the strategy, design, development, maintenance, performance, and continuous improvement of the University’s digital presence. This position serves as the primary owner of PNWU.edu, ensuring that websites and digital marketing channels effectively support University goals, including student recruitment, employee recruitment, philanthropy, event promotion, and public awareness. Work is guided by defined results and established practices, with the Specialist carrying out activities independently and drawing on the Executive Director of Marketing and Communications to resolve problems as they arise.

The Senior Digital Marketing Specialist leads website design, accessibility compliance, information architecture, search engine and answer engine optimization (SEO/AEO), digital advertising, analytics, and conversion rate optimization. This role works collaboratively with academic and administrative departments to create engaging,

Essential Job Functions

• Designs, builds, maintains, and optimizes webpages, landing pages, and digital experiences, leading ongoing efforts to improve usability, accessibility, conversion rates, and user experience across all digital platforms.
• Develops, manages, and optimizes digital advertising campaigns across platforms such as Google Ads, Meta (Facebook and Instagram), LinkedIn, YouTube, and other relevant channels.
• Creates assets for digital and print in accordance with University brand standards.
• Contributes to departmental planning and strategic initiatives and provides backup support for marketing and communications projects as assigned.
• Performs other related duties as assigned and based on departmental need.

Standard Institutional Requirements

• Performs job duties in accordance with safety, legal, and regulatory requirements; University policy and procedures; and accepted business practices.
• Acts with the highest level of professional ethical standards in all aspects of job performance, in accordance with the mission and values of PNWU.
• Understands and adheres to accreditation standards and expectations specific to the department.

This description is a general statement of the major duties and responsibilities performed on a regular and continuous basis, with or without reasonable accommodation. It is not intended to be an exhaustive list of all functions and does not exclude other duties as assigned. Job descriptions are reviewed regularly and may be updated to reflect changing institutional needs.

Required Education and Experience

• A Bachelor’s Degree in a discipline related to communications, public relations, marketing, design, website design or development, advertising, computer science, or a similar field AND 3-4 years of web development experience using WordPress or a similar content management system, with demonstrated knowledge of and skill in web design, including accessibility and best practices, OR
• An equivalent combination of education and experience that demonstrates the knowledge, skills, and abilities required to perform the essential functions of the position.

Required Skills, Knowledge, and Abilities

• Strong web design and UI/UX skills.
• Knowledge of web analytics, conversion rate optimization, SEO, web accessibility, and web best practices.
• Ability to manage projects, prioritize, and self‑direct workflow.
• Ability to problem solve by analyzing issues and creating action plans.
• Ability to work in a team and flexibility to work with others in a variety of circumstances.
• Strong organization, interpersonal, and planning skills.
• Strong verbal and written communication skills.

Preferred Qualifications

• Demonstrated experience using web analytics to optimize webpages for organic and paid traffic and conversion rate optimization.
• HTML, CSS, and JavaScript knowledge.
• Other marketing, communications, or higher education knowledge or experience.

The job announcement above is not the full job description but represents the job responsibilities and requirements. A full job description can be provided upon request.

Benefit Package (benefit eligible is at least .5 FTE)

• Health Benefits - Medical, Dental, Vision, Life Insurance
• Paid Time Off
• 403b with Roth Option
• Paid Holidays

For information about life in Yakima visit our PNWU page.

PNWU is a drug‑free workplace, equal opportunity employer and educational institution.

Salary Description

Salary Range: $52,800 – $79,200 Annually