Senior Digital Marketing Strategist: Growth & Lifecycle

Arthur J. Gallagher & Co.; Bradenton (FL); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Career development

Collaborative culture

Global reach with local impact

Job summary

Gallagher in Bradenton, FL is seeking a Digital Marketing Lead to drive customer growth, enrollment, retention, and revenue. You will own acquisition strategy, testing priorities, website optimization, and lifecycle marketing.

You will work with product, enrollment, sales, and web teams to improve the full customer journey, measure success with CAC, ROAS, LTV, and ROI, and translate data into action.

Qualifications

• Bachelor's degree and 3 years related experience required.
• Plan and run paid and organic digital marketing programs.
• Build acquisition paths and lifecycle campaigns.
• Use data to review CAC, ROAS, conversion rates, LTV, ROI.
• Test creative, audiences, landing pages, forms and site changes.
• Work with SEO, GEO, CRO, analytics and attribution reports.
• Translate performance data into clear next steps for teams.

Responsibilities

• Lead digital marketing plans from first click to enrollment and retention.
• Test campaigns, audiences, creative, landing pages, and website changes.
• Use results to guide budget choices and scale what works.
• Improve search visibility through SEO and content while reporting clearly.

Skills

Digital marketing

Analytics

Campaign testing

SEO/SEM

Education

Bachelor's degree

Job description

Gallagher in Bradenton, FL is seeking a Digital Marketing Lead to drive customer growth, enrollment, retention, and revenue. You will own acquisition strategy, testing priorities, website optimization, and lifecycle marketing.

You will work with product, enrollment, sales, and web teams to improve the full customer journey, measure success with CAC, ROAS, LTV, and ROI, and translate data into action.