Senior Digital Marketing Strategist

Gallagher; Bradenton (FL); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Career development

Collaborative culture

Global reach with local impact

Job summary

Gallagher in Bradenton, FL is seeking a Digital Marketing Lead to drive customer growth, enrollment, retention, and revenue. You will own acquisition strategy, testing priorities, website optimization, and lifecycle marketing.

You will work with product, enrollment, sales, and web teams to improve the full customer journey, measure success with CAC, ROAS, LTV, and ROI, and translate data into action.

Qualifications

• Bachelor's degree and 3 years related experience required.
• Plan and run paid and organic digital marketing programs.
• Build acquisition paths and lifecycle campaigns.
• Use data to review CAC, ROAS, conversion rates, LTV, ROI.
• Test creative, audiences, landing pages, forms and site changes.
• Work with SEO, GEO, CRO, analytics and attribution reports.
• Translate performance data into clear next steps for teams.

Responsibilities

• Lead digital marketing plans from first click to enrollment and retention.
• Test campaigns, audiences, creative, landing pages, and website changes.
• Use results to guide budget choices and scale what works.
• Improve search visibility through SEO and content while reporting clearly.

Skills

Digital marketing

Analytics

Campaign testing

SEO/SEM

Education

Bachelor's degree

Job description

Introduction

At Gallagher, we help clients face risk with confidence because we believe that when businesses are protected, they’re free to grow, lead, and innovate. You'll be backed by our digital ecosystem: a client-centric suite of consulting tools making it easier for you to meet your clients where they want to be met. Advanced data and analytics providing a comprehensive overview of the risk landscape is at your fingertips. Here, you’re not just improving clients' risk profiles, you’re building trust. You’ll find a culture grounded in teamwork, guided by integrity, and fueled by a shared commitment to do the right thing. We value curiosity, celebrate new ideas, and empower you to take ownership of your career while making a meaningful impact for the businesses we serve. If you’re ready to bring your unique perspective to a place where your work truly matters; think of Gallagher.

Overview

You’ll lead digital marketing work that helps drive customer growth, enrollment, retention, and revenue. This role blends strategy with hands‑on execution. Your work will be measured by CAC, ROAS, conversion rates, LTV, revenue, and ROI.

You’ll own acquisition strategy, testing priorities, website optimization, and lifecycle marketing. You’ll also work closely with product, enrollment, sales, and web teams to improve the full customer journey.

How you'll make an impact

• You’ll build and run digital marketing plans that bring in customers who are ready to act and support growth across the full journey. You’ll manage work from first click to enrollment, onboarding, retention, and re‑engagement.
• You’ll test campaigns, audiences, creative, landing pages, forms, and website changes.
• You’ll use the results to guide budget choices, improve conversion rates, and scale what works.
• You’ll also help improve search visibility through SEO, GEO, content, and technical updates, while keeping reporting and attribution clear for partners across the business.

About You

Required:

• Bachelor's degree and 3 years related experience required.

Preferred:

• You can plan and run paid and organic digital marketing programs.
• You know how to build and improve acquisition paths and lifecycle campaigns.
• You can use data to review CAC, ROAS, conversion rates, LTV, and ROI.
• You can test creative, audiences, landing pages, forms, and website changes.
• You can work with SEO, GEO, CRO, analytics, and attribution reports.
• You can turn performance data into clear next steps for product, enrollment, sales, and web partners.
• You communicate in simple terms and share updates that help teams act.
• You ask questions, test new ideas, and adjust based on what you learn.
• You make decisions with care and keep customer trust in mind.

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Compensation and benefits

At Gallagher, we believe supporting our colleagues goes far beyond the role itself. For more information, visit our Benefits page.

• Competitive compensation
• Comprehensive benefits programs designed to support your well‑being
• Career development opportunities and ongoing learning
• A collaborative, people‑first culture with accessible leadership
• The opportunity to do meaningful work with global reach and local impact

At Gallagher, we are dedicated to building an inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to join our Talent Community to stay connected to additional career opportunities. At times, we will consider transferable skills from previous roles.

Gallagher is an affirmative action/equal opportunity employer (Minorities/Females/Veterans/Disabled)