Senior Digital Marketing Strategist

Gallagher; Bradenton (FL); On-site; Confidential; Full time

Benefits offered by this job

Competitive compensation

Benefits programs

Career development opportunities

Collaborative culture

Global reach

Job summary

Gallagher in Bradenton, FL is seeking a results-driven Digital Marketing Manager to lead growth across paid and organic channels. You will own acquisition strategies, optimize the customer journey from first click to enrollment, and collaborate with product, enrollment, sales, and web teams to boost revenue and ROAS.

We value data-driven decisions, experimentation, and clear reporting to stakeholders. A Bachelor’s degree and 3+ years of related experience are required, with opportunities for

Qualifications

• Bachelor's degree and 3 years related experience required.
• Experience planning paid and organic digital marketing programs.
• Ability to review CAC, ROAS, conversion rates, LTV, ROI.
• Experience with SEO, GEO, CRO, analytics, and attribution reports.

Responsibilities

• Lead digital marketing plans to drive growth across paid and organic channels.
• Own acquisition strategy, testing priorities, website optimization, and lifecycle marketing.
• Collaborate with product, enrollment, sales, and web teams to maximize revenue and ROI.
• Analyze data to guide budget and scale successful campaigns.

Skills

Digital marketing

Acquisition strategy

Lifecycle marketing

A/B testing

Analytics

Budget management

SEO

Team collaboration

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

SEO tools

Job description

Introduction

At Gallagher, we help clients face risk with confidence because we believe that when businesses are protected, they’re free to grow, lead, and innovate. You’ll be backed by our digital ecosystem: a client‑centric suite of consulting tools making it easier for you to meet your clients where they want to be met. Advanced data and analytics providing a comprehensive overview of the risk landscape is at your fingertips. Here, you’re not just improving clients’ risk profiles, you’re building trust. You’ll find a culture grounded in teamwork, guided by integrity, and fueled by a shared commitment to do the right thing. We value curiosity, celebrate new ideas, and empower you to take ownership of your career while making a meaningful impact for the businesses we serve. If you’re ready to bring your unique perspective to a place where your work truly matters; think of Gallagher.

Overview

You’ll lead digital marketing work that helps drive customer growth, enrollment, retention, and revenue. This role blends strategy with hands‑on execution. Your work will be measured by CAC, ROAS, conversion rates, LTV, revenue, and ROI.

You’ll own acquisition strategy, testing priorities, website optimization, and lifecycle marketing. You’ll also work closely with product, enrollment, sales, and web teams to improve the full customer journey.

How You'll Make An Impact

• You’ll build and run digital marketing plans that bring in customers who are ready to act and support growth across the full journey. You’ll manage work from first click to enrollment, onboarding, retention, and re‑engagement.
• You’ll test campaigns, audiences, creative, landing pages, forms, and website changes.
• You’ll use the results to guide budget choices, improve conversion rates, and scale what works.
• You’ll also help improve search visibility through SEO, GEO, content, and technical updates, while keeping reporting and attribution clear for partners across the business.

About You

Required

• Bachelor's degree and 3 years related experience required.

Preferred

• You can plan and run paid and organic digital marketing programs.
• You know how to build and improve acquisition paths and lifecycle campaigns.
• You can use data to review CAC, ROAS, conversion rates, LTV, and ROI.
• You can test creative, audiences, landing pages, forms, and website changes.
• You can work with SEO, GEO, CRO, analytics, and attribution reports.
• You can turn performance data into clear next steps for product, enrollment, sales, and web partners.
• You communicate in simple terms and share updates that help teams act.
• You ask questions, test new ideas, and adjust based on what you learn.
• You make decisions with care and keep customer trust in mind.

Compensation And Benefits

At Gallagher, we believe supporting our colleagues goes far beyond the role itself. For more information, visit our Benefits page.

• Competitive compensation
• Comprehensive benefits programs designed to support your well‑being
• Career development opportunities and ongoing learning
• A collaborative, people‑first culture with accessible leadership
• The opportunity to do meaningful work with global reach and local impact

At Gallagher, we are dedicated to building an inclusive and authentic workplace. At times, we will consider transferable skills from previous roles.

Gallagher is an affirmative action/equal opportunity employer (Minorities/Females/Veterans/Disabled)