Director, Campus Lifecycle Marketing & Growth

IMG Academy; Bradenton (FL); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental and Vision

401k with Employer Match

Wellbeing Program

Gym Discount Program

Pet Insurance

Job summary

IMG Academy, a world‑class sports education destination in Bradenton, FL, seeks a bold, growth‑minded Director of Lifecycle Marketing & Growth. You will own lifecycle growth for Campus offerings, including Boarding School, Camps, Events, Experiences and Hotel, and drive lead, enrollment, and revenue across multi‑channel journeys.

Collaborating with Campus Marketing leadership and cross‑functional partners, you will set strategy, orchestrate journeys from inquiry to purchase and re‑engagement,

Qualifications

• 7+ years of marketing strategy, growth, or lifecycle experience.
• Proven ability to own revenue, lead, or enrollment growth.
• Hands-on expertise with CRM and marketing automation platforms.

Responsibilities

• Own lifecycle growth for Campus offerings (Boarding School, Camps, Events, Experiences and Hotel).
• Set lifecycle strategy, target audiences, and growth targets.
• Move prospects from inquiry to qualified demand with multi-channel journeys.
• Identify cross-sell and upsell opportunities across Campus offerings.

Skills

Lifecycle marketing

CRM

Marketing automation

Team leadership

Analytics

Acxiom

Tools

SFMC

Data 360

Acxiom

Job description

IMG Academy, a world‑class sports education destination in Bradenton, FL, seeks a bold, growth‑minded Director of Lifecycle Marketing & Growth. You will own lifecycle growth for Campus offerings, including Boarding School, Camps, Events, Experiences and Hotel, and drive lead, enrollment, and revenue across multi‑channel journeys.

Collaborating with Campus Marketing leadership and cross‑functional partners, you will set strategy, orchestrate journeys from inquiry to purchase and re‑engagement,