Senior Director of Digital Marketing

Placements24; Willows (CA); Hybrid; USD 180,000 - 250,000; Full time

Benefits offered by this job

Health coverage

Retirement plan

Performance-based bonuses

Learning opportunities

Job summary

Placements24 is seeking a visionary Senior Director of Digital Marketing to lead a comprehensive, remote-first digital strategy. You will drive growth, brand awareness, and customer acquisition across SEO, SEM, social, content, email, and performance advertising while managing a remote team.

A strong data-driven approach and advanced analytics will guide decision-making and continuous optimization. The role requires 8–10 years in digital marketing leadership, a relevant degree, and excellence in

Qualifications

• Bachelor's or Master's degree in Marketing, Digital Media, Business Administration, or related field.
• 8–10 years of progressive digital marketing leadership experience, preferably remote or distributed.
• Proven track record building and scaling online growth across channels.

Responsibilities

• Develop and implement a global digital marketing strategy to drive traffic, engagement, and conversions.
• Lead and mentor a high-performing remote digital marketing team.
• Oversee SEO, SEM, social media, content, email, and performance advertising.
• Manage digital budgets and optimize campaigns for ROI and KPIs.
• Analyze data to identify trends and optimization opportunities.
• Drive innovation and stay ahead of digital marketing trends.
• Ensure consistent brand messaging across digital touchpoints.
• Collaborate with product, sales, and customer service to optimize the customer journey.
• Develop and manage A/B testing strategies to improve performance.

Skills

Remote leadership

Digital marketing strategy

Data-driven decision making

Team mentoring

Communication

Education

Bachelor's or Master's in Marketing/Digital Media/Business Administration

Tools

Marketing automation platforms

Analytics tools

Job description

About the Role

Our client, a pioneering e-commerce enterprise, is looking for an visionary Senior Director of Digital Marketing to lead their comprehensive digital strategy. This fully remote position requires a seasoned marketing leader with extensive experience in driving online growth, brand awareness, and customer acquisition through innovative digital campaigns. The successful candidate will be responsible for defining and executing the company's digital marketing roadmap, overseeing all online channels, and spearheading cutting-edge initiatives in SEO, SEM, social media, content marketing, email marketing, and performance advertising. This role demands a strategic thinker with a deep understanding of the digital landscape, a passion for data-driven decision-making, and the ability to inspire and manage a remote team. As a remote-first organization, we are committed to providing a flexible and productive work environment for our top talent, regardless of their physical location. This position is vital for propelling our client's online presence and market share to new heights.

Key Responsibilities

• Develop and implement a global digital marketing strategy aligned with overall business objectives to drive traffic, engagement, and conversions.
• Lead and mentor a high-performing remote digital marketing team, fostering a collaborative and results-oriented culture.
• Oversee the strategy and execution of all digital marketing channels, including SEO, SEM, social media, content marketing, email marketing, and affiliate programs.
• Manage and optimize digital advertising budgets across various platforms to maximize ROI and achieve key performance indicators (KPIs).
• Analyze website traffic, campaign performance, and customer data to identify trends, insights, and opportunities for optimization.
• Drive innovation in digital marketing, exploring emerging technologies and platforms to stay ahead of the competition.
• Ensure brand consistency and messaging across all digital touchpoints.
• Collaborate with cross-functional teams, including product, sales, and customer service, to ensure a cohesive customer journey.
• Develop and manage A/B testing strategies to continuously improve campaign performance and user experience.

Requirements

• A Bachelor's or Master's degree in Marketing, Digital Media, Business Administration, or a related field.
• A minimum of 8-10 years of progressive experience in digital marketing leadership roles, with a significant portion in a remote or distributed team environment.
• Proven track record of developing and executing successful digital marketing strategies that have driven measurable business growth.
• Deep expertise in all major digital marketing channels, including SEO, SEM, social media marketing, content strategy, email automation, and performance marketing.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Exceptional leadership and team management skills, with experience managing remote teams effectively.
• Excellent communication, presentation, and interpersonal skills.
• Experience with marketing automation platforms and advanced analytics tools.
• A passion for staying current with digital marketing trends and best practices.

Benefits

Our client offers a highly competitive salary package ranging up to ZAR per annum , commensurate with experience and expertise. As a fully remote role, we offer unparalleled flexibility and the opportunity to work from anywhere. Benefits include comprehensive health coverage, a generous retirement savings plan, and performance-based bonuses. Employees have access to continuous learning opportunities, including online courses and virtual conferences, to foster professional growth. Join a forward-thinking company that values innovation, collaboration, and employee well-being in a fully remote setting.