Senior Digital Marketing Strategist - Analytics & Email

Word & Brown Companies; Orange (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

Word & Brown Companies seeks a Senior Digital Marketing Specialist to lead cross-channel campaigns, including email, website updates, SEO, PPC and social media. You will manage WordPress assets, code HTML emails, and produce analytics reports to improve performance.

Responsibilities include content development, creative approvals, campaign deployment via Act-On or iContact, and collaboration with UI/UX and Digital teams to optimize user experience.

Qualifications

• Experience managing integrated digital marketing campaigns across channels.
• Proficiency in coding HTML emails and deploying campaigns.
• Strong analytics and reporting skills to optimize performance.

Responsibilities

• Develop and deploy cross-channel campaigns including email, website updates, SEO, PPC and social media.
• Code HTML emails and manage WordPress assets.
• Produce analytics reports to drive performance and optimization.
• Coordinate with UI/UX and Digital teams for user experience improvements.

Skills

Digital marketing

Campaign management

Email marketing

SEO

PPC

Social media

WordPress

HTML emails

Analytics

Tools

Act-On

iContact

WordPress

Job description

Word & Brown Companies seeks a Senior Digital Marketing Specialist to lead cross-channel campaigns, including email, website updates, SEO, PPC and social media. You will manage WordPress assets, code HTML emails, and produce analytics reports to improve performance.

Responsibilities include content development, creative approvals, campaign deployment via Act-On or iContact, and collaboration with UI/UX and Digital teams to optimize user experience.