Sr. Digital Marketing Specialist

The Word & Brown Companies; Orange (CA); Presencial; USD 75.000 - 110.000; Jornada completa

Descripción de la vacante

The Word & Brown Companies is seeking a Senior Digital Marketing Specialist to lead cross-channel initiatives, including email campaigns, website updates, and social media management. You will analyze site performance and drive content and UX improvements across platforms.

The role requires 5+ years in email coding, web content editing, SEO, and analytics, with hands-on work in WordPress, Photoshop, and various email platforms. Collaboration with marketing teams is essential.

Formación

• BS/BA in marketing, communications, journalism, or related fields or equivalent work experience.
• 5+ years coding HTML emails and managing web content.
• Experience with SEO and web analytics is preferred.
• Familiarity with email platforms like Exact Target, iContact, or similar tools.
• Experience in cross-functional teams and digital campaigns.

Responsabilidades

• Execute email campaigns and optimize open rates using marketing tools.
• Update website content and assets via WordPress CMS.
• Create and edit email assets with Photoshop and Dreamweaver.
• Prepare analytics reports on site KPIs and digital channel performance.
• Manage social media content with management software.
• Support SEO, PPC and display campaigns.
• Coordinate enterprise website projects and maintenance.
• Collaborate with Digital and UI/UX teams to improve user experience.
• On-site attendance and punctuality are essential; assist with other tasks as needed.

Conocimientos

HTML email coding

SEO & web analytics

WordPress CMS

Social media management

Paid search & display campaigns

Content marketing

Digital project management

Team collaboration

Educación

BS/BA in marketing, communications, journalism, or related fields

Herramientas

Exact Target

iContact

StrongView

VerticalResponse

Adobe Photoshop

Dreamweaver

Sprout Social / HootSuite

WordPress

Descripción del empleo

Purpose of Position:

The Senior Digital Marketing Specialist will be responsible for implementation and management of several cross channel digital Marketing initiatives for the Word & Brown Companies. Core job functions will include the coordination and execution of email marketing campaigns, website content updates, social media content management, website analytics reporting and website maintenance tasks.

Essential Functions:

• Execute email marketing campaign using email marketing software and related tools while working to increase open rates and content effectiveness.
• Provide content development, creative development, approvals and execution for web maintenance projects and digital marketing campaigns as needed.
• Utilize WordPress CMS platform to update website assets and content.
• Edit and code email marketing assets for campaign deployment using Adobe Photoshop and Dreamweaver for email platform deployment (Act-On, iContact)
• Prepare and present digital analytics reports highlighting site key performance indicators and overall digital channel performance.
• Manage social media content using social media management software.
• Utilize marketing automation tools to implement data-driven marketing campaigns
• Manage and priotize enterprise website project and site maintenance tasks
• Implement SEO, PPC and display campaign best practices.
• Support Digital and UI/UX teams overarching goal to optimize digital marketing campaigns to increase site traffic, maximize conversion rates and deliver outstanding user experiences.
• On-site regular attendance and punctuality are essential functions of the job.
• Performs other business tasks or functions as assigned.

Job Qualifications

Knowledge, Skills & Abilities Required:

• 5+ years of experience coding HTML emails for marketing releases using email platforms such as Exact Target, Strong View, Vertical Response, iContact, or other.
• 5+ years of experience with web content editing, SEO, or website production preferred.
• Knowledge of Sprout Social, HootSuite, Radian6, or similar social media tools.
• Strong understanding of digital media platforms including websites, blogs, and enterprise content management systems (CMS)
• Working knowledge of Microsoft Office products (Word, Excel, and PowerPoint) and Adobe Photoshop.
• Some experience thriving in active, collaborative team environments
• 5+ years of experience managing or optimizing paid search, display advertising, or content marketing campaigns.
• Qualified candidates must have some experience with SEO, web analytics, and social media. Previous digital project management experience is a strong plus.
• Previous digital agency or B2B/B2C marketing experience is also a plus.

Educational Requirements:

BS or BA degree in marketing, communications, journalism, or related fields. Or equivalent work experience.

Physical Requirements:

Must be able to sit for extended periods of time and occasional standing and walking. Must have adequate hearing for phone work. Vision requirements include close vision and the ability to adjust focus. Must be able to communicate effectively in English. Must be able to use a keyboard and other office equipment. Ability to lift up to 10 pounds occasionally. Working environment is stable and noise level is moderate.