Senior Digital Marketing Strategist: Email, SEO & Analytics

Word & Brown Companies; Orange (CA); On-site; USD 73,000 - 80,000; Full time

Job summary

Paycom - ATS is seeking a Senior Digital Marketing Specialist to lead cross-channel digital marketing initiatives for Word & Brown Companies. You will coordinate email campaigns, update web content with WordPress, manage social media content, and analyze digital performance to improve traffic and conversions.

The role requires 5+ years of HTML email coding, web content editing, and paid media experience, with a BA/BS in a related field.

Qualifications

• 5+ years experience coding HTML emails for marketing releases using email platforms such as Exact Target, Strong View, Vertical Response, iContact or other.
• 5+ years experience with web content editing, SEO, or website production preferred.
• Knowledge of Sprout Social, HootSuite, Radian6, or similar social media tools.
• Strong understanding of digital media platforms including websites, blogs, and CMSs.
• Working knowledge of Microsoft Office products and Adobe Photoshop.
• Some experience thriving in active, collaborative team environments.
• 5+ years experience managing or optimizing paid search, display advertising or content marketing campaigns.
• Experience with SEO, web analytics and social media; digital project management a plus.
• Previous digital agency or B2B/B2C marketing experience is a plus.

Responsibilities

• Execute email marketing campaigns using email marketing software; aim to increase open rates and content effectiveness.
• Provide content development, approvals and execution for web maintenance projects and campaigns.
• Utilize WordPress CMS to update website assets and content.
• Edit and code email assets for deployment using Photoshop and Dreamweaver (Act-On, iContact).
• Prepare and present digital analytics reports highlighting KPIs and channel performance.
• Manage social media content using social media management software.
• Utilize marketing automation tools to implement data-driven campaigns.
• Prioritize website project and site maintenance tasks.
• Implement SEO, PPC and display campaign best practices.
• Support marketing teams to optimize campaigns for traffic, conversions, and user experience.
• Attend on-site work regularly; perform other tasks as assigned.

Skills

HTML emails

Content editing

SEO

Social media tools

CMS (WordPress, enterprise CMS)

Adobe Photoshop

Dreamweaver

Microsoft Office

Analytics reporting

Communication

Education

BS/BA in marketing, communications, journalism or related field

Tools

ExactTarget/Exact Target

StrongView

VerticalResponse

iContact

WordPress

Dreamweaver

Adobe Photoshop

Job description

Paycom - ATS is seeking a Senior Digital Marketing Specialist to lead cross-channel digital marketing initiatives for Word & Brown Companies. You will coordinate email campaigns, update web content with WordPress, manage social media content, and analyze digital performance to improve traffic and conversions.

The role requires 5+ years of HTML email coding, web content editing, and paid media experience, with a BA/BS in a related field.