Senior Marketing Manager

Icon Media Direct; Los Angeles (CA); On-site; USD 75,000 - 100,000; Full time

Job summary

Icon Media Direct in Los Angeles seeks a hands-on Senior Marketing Manager who can move from strategy to execution, shaping brand, content, digital, social, thought leadership, events, sales enablement, and client storytelling. You will modernize marketing with AI-powered tools while maintaining brand standards and responsible oversight.

You will own the annual marketing strategy, calendar, budget, KPIs, and reporting; personally create and optimize campaigns, content, emails, landing pages,

Qualifications

• 8+ years of progressive B2B marketing or related experience.
• Experience owning marketing plans, budgets, KPIs, and executive reporting.
• Polished client-ready presentations (PowerPoint/Keynote) required.

Responsibilities

• Own the annual marketing strategy, calendar, budget, KPIs, and reporting with growth alignment.
• Create, edit, launch, optimize campaigns, content, social posts, emails, landing pages, case studies, and sales materials.
• Define and maintain brand positioning, messaging, visuals, and target audiences.

Skills

Player-coach mindset

Integrated B2B marketing programs

Writing & storytelling

AI-enabled marketing tools

Digital marketing fundamentals

Project management

Collaborative working style

Curiosity & test-and-learn mindset

Education

Bachelor’s degree in marketing/communications/business

Tools

WordPress

HubSpot

Adobe Creative Cloud

Canva

Figma

Job description

Icon Media Direct is looking for a hands-on Senior Marketing Manager who can move seamlessly from strategy to execution. This is a high-impact role for a resourceful marketer who enjoys building the plan, creating the work, launching campaigns, measuring results, and continuously improving performance. You will shape how Icon shows up in the market across brand, content, digital, social, thought leadership, events, sales enablement, and client storytelling. You will also help modernize our marketing operation by using current AI-enabled tools to accelerate research, content development, personalization, creative testing, workflow automation, and performance insights—while applying strong judgment, brand standards, and responsible human oversight. If you are a strategic thinker, skilled creator, and collaborative doer who wants visible ownership of meaningful work, this is an opportunity to help take an established performance marketing agency to its next stage of growth.

What You’ll Own:

• Build and run the marketing engine: Own the annual marketing strategy, calendar, budget, KPIs, and reporting, with clear alignment to company growth goals.
• Turn strategy into finished work: Personally create, edit, launch, and optimize campaigns, presentations, content, social posts, email programs, landing pages, case studies, and sales materials.
• Strengthen the brand: Define and maintain positioning, messaging, visual consistency, and target audiences across every touchpoint.
• Apply AI to modern marketing: Evaluate and use current AI-enabled tools for audience research, content ideation, personalization, creative versioning, search visibility, workflow automation, and performance analysis. Establish practical guardrails for accuracy, privacy, quality, and brand safety.
• Drive demand: Partner with Business Development to identify priority accounts, build integrated outreach programs, support events and webinars, and improve lead quality and conversion.
• Elevate client and company storytelling: Translate campaign data, analytics, and business outcomes into persuasive QBRs, pitch decks, proposals, case studies, thought leadership, and executive presentations.
• Own digital performance: Manage the website, SEO, analytics, conversion paths, social channels, email marketing, CRM hygiene, and digital listings; test and improve performance continuously.
• Collaborate across the business: Work closely with Client Services, Business Development, Media, Data Science, Finance, Creative, and leadership to surface wins, align priorities, and bring ideas to market.
• Extend the team when needed: Manage freelancers, agencies, designers, developers, photographers, and other partners while remaining actively involved in the work.

What You Bring:

• A player-coach mindset: you can set direction, gain alignment, and then roll up your sleeves to write, build, design, launch, and optimize.
• A strong record of building integrated B2B marketing programs that strengthen brand visibility, generate demand, and support revenue growth.
• Exceptional writing, editing, storytelling, presentation, and data-visualization skills, with the ability to make complex ideas clear and compelling.
• Practical experience using AI-enabled marketing tools and automation to improve speed, quality, personalization, testing, and insight—paired with sound judgment and responsible review.
• Fluency in digital marketing fundamentals, including content strategy, SEO/SEM, social media, email, marketing automation, CRM, website management, analytics, and conversion optimization.
• Strong project management and prioritization skills, with the ability to manage multiple deadlines and maintain high standards in a fast-moving environment.
• A collaborative, low-ego working style and the confidence to influence senior leaders, cross-functional partners, clients, and outside resources.
• Curiosity, adaptability, and a test-and-learn mindset; you stay current on changing buyer behavior, search, social platforms, AI capabilities, and marketing best practices.

Experience and Technical Skills:

• 8+ years of progressive experience in B2B marketing, communications, brand, demand generation, or a related discipline, ideally within an agency, media, technology, analytics, or professional-services environment.
• Demonstrated ownership of marketing plans, budgets, KPIs, executive reporting, and cross-functional initiatives.
• Advanced PowerPoint skills and strong working proficiency in Word and Excel; experience creating polished, client-ready presentations is essential.
• Hands-on experience with a CMS such as WordPress, a CRM or marketing automation platform such as HubSpot, web analytics, SEO tools, and social media platforms including Linked In, Facebook and Instagram.
• Working knowledge of modern AI assistants, generative content tools, automation platforms, and AI-supported analytics; ability to select the right tool for the task and validate outputs.Expertise with Adobe Creative Cloud, and experience with Canva, video editing, Figma or design tools is a plus.
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.

Other Considerations:

• Compensation is 75-100k based on experience.
• Selected skills may be assessed during the interview process.
• Employment offers are contingent upon a background check and verification of information provided during the application process.
• All applicants will need to provide a list of professional references.
• Icon Media Direct is an Equal Opportunity Employer.

For more information, please visit our website at: IconMediaDirect.com