Senior Digital Marketing Specialist — Remote Demand Gen

Wolters Kluwer - Financial Services Solutions; Houston (TX); Remote; USD 71,000 - 125,000; Full time

Benefits offered by this job

Medical

Dental

401(k)

Job summary

Wolters Kluwer - Financial Services Solutions is seeking a Senior Digital Marketing Specialist to drive demand generation and digital optimization in a remote-ready role. You will manage email programs, landing pages, SEO, and analytics, partnering with teams to improve engagement and pipeline.

The ideal candidate brings hands-on experience with Marketo, Salesforce, and GA4, plus strong data-driven decision making and cross-functional collaboration skills.

Qualifications

• 4+ years of digital marketing, demand generation, or related field.
• Hands-on experience building emails, landing pages, nurture programs.
• Strong understanding of campaign measurement and customer journey optimization.
• Experience using marketing data to derive insights and recommendations.

Responsibilities

• Execute, optimize, and measure integrated demand generation campaigns.
• Build emails, landing pages, forms, and webinar communications.
• Support lead routing, lifecycle status, and reporting in Salesforce.
• Maintain website analytics, tagging, and governance.
• Develop dashboards and performance analyses across campaigns.

Education

Bachelor's degree in Marketing or related

Tools

Marketo

Salesforce

Google Analytics 4

SEO

HTML/CSS

Job description

Wolters Kluwer - Financial Services Solutions is seeking a Senior Digital Marketing Specialist to drive demand generation and digital optimization in a remote-ready role. You will manage email programs, landing pages, SEO, and analytics, partnering with teams to improve engagement and pipeline.

The ideal candidate brings hands-on experience with Marketo, Salesforce, and GA4, plus strong data-driven decision making and cross-functional collaboration skills.