Remote Senior Digital Marketing & Demand Gen Lead

Wolters Kluwer; United States; Remote; USD 71,000 - 125,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Plans

401(k)

Paid Parental Leave

Job summary

Wolters Kluwer is seeking a Senior Digital Marketing Specialist to join the ELM Marketing team as a data-driven, remote-friendly contributor. You will support demand generation, optimize campaigns, and collaborate across teams to drive pipeline growth and revenue.

Responsibilities include managing Marketo and Salesforce workflows, building emails and landing pages, and delivering analytics-driven improvements. A Bachelor’s degree and 4+ years in digital marketing are preferred.

Qualifications

• 4+ years of experience in digital marketing, demand generation, marketing operations, or related field.
• Hands-on experience building and executing email, landing pages, nurture, or multi-channel programs.
• Strong understanding of digital marketing best practices, measurement, and customer journey optimization.
• Experience using marketing/website data to develop insights and recommendations.

Responsibilities

• Support demand generation campaigns to drive pipeline growth and new customer acquisition.
• Build, test, deploy, and optimize email campaigns, nurture programs, landing pages, and webinar communications.
• Manage Marketo and Salesforce administration for marketing use cases and reporting.
• Monitor website performance, analytics, tracking, and governance; optimize digital experiences.

Skills

Digital marketing

Email marketing

Campaign analysis

Stakeholder collaboration

Lead routing

Education

Bachelor’s degree

Tools

Marketo

Salesforce

Google Analytics 4

CMS

Job description

Wolters Kluwer is seeking a Senior Digital Marketing Specialist to join the ELM Marketing team as a data-driven, remote-friendly contributor. You will support demand generation, optimize campaigns, and collaborate across teams to drive pipeline growth and revenue.

Responsibilities include managing Marketo and Salesforce workflows, building emails and landing pages, and delivering analytics-driven improvements. A Bachelor’s degree and 4+ years in digital marketing are preferred.