Senior Digital Marketing Specialist - Remote Fridays

Hornet Staffing, Inc, a GEE Group company

Charlotte (NC)

Hybrid

USD 85,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Hybrid work schedule

Remote Fridays

Job summary

Hornet Staffing, Inc., a GEE Group company, seeks a Senior Digital Marketing Specialist to own and optimize the digital marketing ecosystem, driving demand generation and measurable revenue growth. You will leverage Salesforce, Pardot, and analytics to manage lead lifecycle from MQL to Closed Won, collaborating with Sales Operations and IT to improve dashboards and performance.

This role blends marketing automation, content optimization, and AI-powered tools in a B2B setting with a hybrid

Qualifications

5+ years of progressive digital marketing experience
Hands-on experience with Salesforce CRM a MUST
Strong experience with Salesforce Marketing Cloud Account Engagement (Pardot)
Expertise in marketing automation, email marketing, lead nurturing, segmentation, and campaign execution
Experience managing lead scoring, lead qualification, attribution, conversion tracking, and lifecycle reporting
Proven ability to track leads through the full funnel from MQL to Closed Won
Experience with Google Analytics (GA4 preferred)
Knowledge of SEO, SEM, paid search, website optimization, and content marketing
Experience creating marketing dashboards and reporting tied to pipeline and revenue
Experience with AI-powered marketing tools and automation platforms
Background in B2B marketing environments
Experience collaborating with Sales Operations, Revenue Operations, and Salesforce teams

Responsibilities

Manage and optimize the company website, digital campaigns, and marketing automation platforms
Build and execute automated email campaigns, nurture programs, landing pages, forms, and segmentation strategies
Administer and optimize Salesforce and Pardot to drive lead generation and pipeline growth
Develop and maintain lead scoring models, attribution reporting, and lead handoff processes
Track and analyze marketing performance from MQL → SQL → Opportunity → Closed Won
Create dashboards and reports that connect marketing activities to revenue outcomes
Partner with Sales, IT, Operations, and external agencies to enhance digital performance
Evaluate and implement AI-enabled marketing tools and automation solutions