Senior Marketing & Sales Automation Manager

Sourceum - Engineering; San Jose (CA); On-site; USD 140,000 - 180,000; Full time

Job summary

SmartRecruiters, Inc. is seeking a seasoned leader to own and optimize our Marketo and Salesforce ecosystems. You will drive data quality, lead scoring, and nurture programs while aligning with sales, finance, and executive teams. The role demands hands-on buildout, vendor negotiation, and a relentless drive to maximize high-value leads.

You will thrive in a fast-paced environment, enjoy building things your way, and collaborate with colleagues who value initiative and teamwork.

Qualifications

• 8+ years experience in sales and marketing automation.
• Familiar with Salesforce and Marketo platforms.
• Thrives in a fast-paced environment and can juggle short and long-term priorities.
• Scrappy and hands-on with software adoption and optimization.
• Strong spreadsheet skills and data-driven mindset.

Responsibilities

• Own Marketo and Salesforce implementations with quality data.
• Negotiate with vendors for favorable pricing and enhancements.
• Manage and update sales territory assignments.
• Optimize lead scoring rules and processes.
• Build and optimize nurture email campaigns (ad hoc and automated).
• Deliver insights on bookings, pipeline, efficiency, and content needs.
• Produce weekly, monthly, and quarterly bookings reports with Finance and Exec team.
• Identify and pilot programs to maximize high-value lead generation.

Skills

Sales & Marketing Automation

Salesforce

Marketo

Tools

Salesforce

Marketo

Job description

• Full-time

Company Description

Our exclusive client is transforming how marketing and creative teams collaborate to create innovative campaigns and content. Conceived and built in active partnership with leading marketing and creative professionals, the client's service abolishes the biggest challenges to make it easy (and dare we say, fun) for everyone - clients, internal teams, agencies and freelancers - to share, contribute, feedback, improve and approve creative content, projects and campaigns.

Job Description

The successful candidate drives business results through:

• Own our Marketo and Salesforce implementations ensuring usable, high quality data


• Maximizing our relationship with our technology and data enhancement vendors; ensuring most favorable pricing and advocating for enhancements for the benefit of the business


• Manage and updating sales territory assignments


• Continuous optimizing of lead scoring rules and processes


• Building and optimizing ad hoc and automated nurture email campaigns


• Deliver regular insights into bookings pipeline, sales efficiencies and content needs etc.


• Weekly, monthly and quarterly bookings report and forecasts in conjunction with Sales, Finance and the Exec team


• Identifying, piloting and launching programs designed to maximize high-value lead generation from our client's Prosumer base

Qualifications

Is this the opportunity for you?
YOU--->

• Have 8+ years in sales and marketing automation and are familiar with Salesforce and Marketo platforms


• Love the building phase because you get to set it all up \"your way\" versus inheriting someone else's vision


• Enjoy a fast paced work environment and are 'in your flow' when actively juggling both short and long term priorities along with daily demands


• Are scrappy and are always up for digging in and figuring out how to make something happen


• Are proud of how quickly you pick up new software and have more than a few spreadsheet ninja skills hidden up your sleeve


• Are fun to sit next to at lunch


• Have a boss and colleagues who would describe you as highly engaged and a team player

Additional Information

All information will be kept confidential in accordance with EEO guidelines.