Marketing Specialist- CRM and Lifestyle

Colson Group; Saint Joseph (MI); On-site; USD 70,000 - 90,000; Full time

Job summary

Colson Castors Limited in Michigan seeks a CRM & Lifecycle Marketing Specialist to turn marketing demand into sales opportunities. You will qualify and route leads, manage nurture programs, and operate a marketing scorecard that reveals what drives demand.

The role is an operating position, executing lifecycle design, documenting processes, and driving improvements under the VP Global Marketing. 2027 enhancements are planned for the email system integration.

Qualifications

• Bachelor's degree in marketing, business, analytics, or related field, or equivalent experience.
• 1-3 years in CRM/marketing operations or data-driven role.
• Hands-on Salesforce experience.
• Strong Excel skills and comfort working with data.
• Detail-oriented with clear written communication and sales collaboration.

Responsibilities

• Review and qualify incoming leads; route to Sales owners and track outcomes.
• Build and run nurture programs; test and optimize timing and content.
• Operate the Global Marketing scorecard; report monthly results and flag anomalies.
• Document lead definitions, routing rules, data standards, and scorecard logic.

Skills

CRM systems

Salesforce

Excel

Data analysis

Written communication

Sales collaboration

Education

Bachelor's degree in marketing, business, analytics, or related field

Tools

Salesforce

Excel

Qlik

Power BI

Tableau

Job description

• Employee Type Regular - Salary Exempt

Description

The CRM & Lifecycle Marketing Specialist runs the system that turns marketing demand into sales opportunities. The role qualifies and routes incoming leads, keeps Salesforce data clean and usable, builds nurture programs, and operates the marketing scorecard that shows leadership what is creating demand and what happens to it.

This is an operating role, not a manual service desk. The specialist works inside a lifecycle and measurement design set by the VP Global Marketing and makes it run reliably, documents it, and improves it over time.

Key Responsibilities

Lead management and qualification

• Review and qualify incoming leads against the lead definitions agreed between Marketing and Sales.
• Route qualified leads to the right Sales owner according to routing rules, and track follow-up and outcome.
• Report on lead quality, response time, and disposition, and feed what is learned back into Marketing and Sales.
• Maintain accurate customer, distributor, and lead records in Salesforce: required fields, duplicates, ownership, and lifecycle stage.
• Partner with IT / Salesforce support on field, workflow, and integration changes.
• Define and monitor data-quality checks, and fix issues at the source.

Lifecycle and nurture

• Maintain lifecycle stages from first contact through lead, qualified lead, and opportunity.
• Build and run segmented email and nurture programs as the email-system integration comes online in the first half of 2027.
• Test and improve nurture content and timing based on results.

Reporting and scorecard

• Operate the Global Marketing scorecard in Qlik, which connects GA4, Cloudflare, and Salesforce data, once version 1 is built.
• Prepare the monthly scorecard for leadership, check the data, and flag anomalies.
• Label evidence clearly: verified results, correlation, and hypotheses are reported differently.

Process and documentation

• Document lead definitions, routing rules, data standards, and scorecard logic so the system does not depend on any one person.
• Identify manual work that can be automated and propose improvements.

Qualifications

Required

• Bachelor's degree in marketing, business, analytics, or a related field, or equivalent experience.
• 1-3 years of experience, including internships, in CRM, marketing operations, sales operations, or a similar data-driven role.
• Hands‑on experience with a CRM system, preferably Salesforce.
• Strong Excel skills and comfort working with data.
• Detail‑oriented and process‑minded, with clear written communication and the confidence to work with Sales.

Preferred

• Salesforce administration exposure or Trailhead certifications.
• Experience with marketing automation (for example Salesforce Marketing Cloud Account Engagement, HubSpot, or Marketo).
• Experience with dashboards or BI tools (Qlik, Power BI, or Tableau) and Google Analytics 4.
• Background in B2B, industrial, or distribution businesses.