Coordinator III, Digital Marketing and Social Media

Lone Star College; Houston (TX); On-site; USD 48,000 - 55,000; Full time

Job summary

Lone Star College-CyFair in the Houston area seeks a Coordinator III in Digital Marketing and Social Media to lead the Marketing Intelligence Center, oversee the college website, social media presence, and marketing campaigns, and serve as the liaison between customers, designers, and developers.

Candidates should have a Bachelor's degree with at least 1 year of related experience, knowledge of Google Analytics and AdWords, and strong skills in graphic design, writing, and project management.

Qualifications

• Bachelor's degree and at least 1 year of experience, or an equivalent combination of education and experience.
• Experience with web analytics tools (Google Analytics, AdWords).
• Experience with website usability, responsive (mobile), email engagement, and social media strategy.
• Graphic design skill set.
• Excellent interpersonal skills and ability to work in a student-centered, team-oriented environment.
• Strong writing, editing, project management, and communication skills.
• Must be able to work, perform with deadlines.
• Ability to adapt to a changing environment.

Responsibilities

• Supervise Marketing staff and daily operations for the Digital Marketing Intelligence Center.
• Develop and implement integrated marketing strategy including video and photography production.
• Serve as project coordinator for major marketing events and initiatives.
• Research trends to enhance user engagement across platforms.
• Analyze data and create dashboards highlighting key data, trends, and opportunities.
• Liaise between content owners, customers, end users, designers, and developers to meet needs.

Skills

Analytics tools

Website usability

Graphic design

Interpersonal skills

Writing & communication

Deadline oriented

Adaptability

Education

Bachelor's degree

Job description

Job Title

Coordinator III, Digital Marketing and Social Media

Location

LSC-CyFair

Contract

Regular

Full-Time

Job ID

45468

Commitment to Mission

At Lone Star College System, every employee contributes to our mission of providing transformational educational opportunities that help individuals get from where they are to where they want to be. Guided by our vision to lead higher education through high-quality, affordable, and innovative learning opportunities, employees are expected to exemplify professionalism, integrity, accountability, and collaboration.

Through our One LSC Philosophy, we deliver excellent and uniform customer service, providing consistent information, and uniformly helping every student regardless of physical location, modality, college, campus, center, or medium.

This commitment supports Lone Star College System's strategic goals:

1. Opportunity through financial resilience
2. Leading in academic excellence
3. Strength in culture and talent development
4. Connections through bridges of prosperity

Great Colleges to Work For

Lone Star College System is proud to be recognized as a Great Colleges to Work For institution by The Chronicle of Higher Education. This recognition reflects our commitment to creating an organizational culture where employees are valued, supported, and empowered.

Campus Marketing Statement

Lone Star College-CyFair

With 100,000 students and counting, Lone Star College System provides transformational educational opportunities that help individuals get from where they are to where they want to be. The two-year institution is training tomorrow's workforce today, offering more than 200 degrees and certification programs that empower students to take the next step.

Lone Star College System has eight main campuses and more than 20 locations in the Houston area. Learn more at LoneStar.edu.

Located in suburban northwest Houston, in the heart of the Cy-Fair Community, Lone Star College-CyFair offers a full range of programs, including unique offerings in fire science technology, logistics management, and sonography. Since opening its award-winning campus in 2003, the college has experienced record growth, supporting an exciting learning environment that combines state-of-the-art technology with active, collaborative learning.

The address is 9191 Barker Cypress Road, Cypress, TX 77433. All applicants must reside in Texas.

Job Description

PURPOSE AND SCOPE

The Coordinator III, Digital Marketing and Social Media supervises marketing staff, in addition to overseeing the college's website, social media presence, and marketing campaigns are visually compelling, engaging, and effective with target audiences. Acts as primary liaison between customer, designers, and developers. Defines approaches and models to collect and document customer requirements. Provide training and support to end-users. Advises and leads customer to solutions while meeting system and process requirements. Works with project teams to facilitate design of components of Content Management System.

ESSENTIAL JOB FUNCTIONS

1. Supervise Marketing staff and daily operations for the Digital Marketing Intelligence Center
2. Develops and implements integrated marketing strategy including all video and photography productions that support the integrated marketing strategy while working closely with the Executive Director
3. Serve as project coordinator for major marketing events and initiatives
4. Researches and applies new trends to enhance the user experience and increase engagement on all communication platforms
5. Analyze data to make informed marketing decisions, and create dashboards that highlight key data, trends, and opportunities
6. Acts as liaison between content owners, customers, end users, designers, and developers to ensure all protocols followed and customer's needs are met
7. Consult with customers to identify digital needs and advises on acceptable solutions
8. Conducts interviews for marketing and communications in unique formats such as video interviews, virtual interviews, phone interviews and more
9. Assists Executive Director with reviewing marketing content to create new strategies based on changing data and goals
10. Creates digital advertisements and motion graphics such as banners, custom images, icons, ads and photos for daily social media content, the college website, and marketing campaigns
11. Researches and applies new trends in photography, motion graphics and video content to increase engagement on marketing and communications campaigns
12. Trains, manages, and hires Falcon Force student content creators and directs the creation of digital content with a student perspective while maintaining branding standards. Works with department work-study students and interns serving as brand ambassadors to create content with a student perspective while maintaining branding standards
13. Prepares illustrations for use in documents and the Web by using various graphic design hardware and software. Creates templates, navigation structures and other graphic elements. Coordinates messaging and visual display of all electronic advertising via the on-campus plasma screen messaging system
14. Responsible for other reasonable, related duties as assigned

KNOWLEDGE, SKILLS, AND ABILITIES

• Experience in and knowledge of Web and marketing analytics tools, including but not limited to Google Analytics and AdWords
• Experience with website usability, responsive (mobile), email engagement, and social media strategy
• Possess graphic design skill set
• Excellent interpersonal skills and ability to work in a student-centered, team-oriented environment
• Strong writing, editing, project management, and communication skills
• Must be able to work, perform with deadlines
• Ability to adapt to a changing environment

PHYSICAL ABILITIES

The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items, such as papers, books, or small parts; or driving an automobile. No special physical demands are required to perform the work.

WORK SCHEDULE & CONDITIONS

• PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone, and other general office equipment
• Internal and external contacts as needed to carry out the functions of the position
• Work is performed in a climate-controlled office with minimal exposure to safety hazards

REQUIRED QUALIFICATIONS

• Bachelor's degree and at least 1 year of experience, or an equivalent combination of education and experience

PREFERRED QUALIFICATIONS

• Experience in content management systems
• Experience in marketing or journalism
• Experience with digital photography
• Experience with Adobe Photoshop
• Experience with Adobe software programs
• Experience in creating social media content and analytics tools
• Experience in public relations, marketing, or communications

Salary

Hiring salary range is $48,152 - $55,375

Lone Star College provides a hiring salary range for all posted full-time non-faculty positions. Where your salary offer would fall in that range is determined by your related experience and education. Should you receive an offer of employment from Lone Star College, the resume submitted in the application process will be utilized to calculate your salary offer. The information outlined below will provide the Office of Human Resources everything needed to determine an accurate starting salary.

Your resume should provide a complete picture of your work experience. The resume should include the following information for each position listed:

1. Length of time (specific months and years) of employment
2. If the position was full time or part time
3. If the position was paid or unpaid
4. Level of degree completed including date earned.
5. Unofficial transcript for highest earned degree

Additionally, any certifications listed as required or preferred in the Lone Star College job description should be included in the resume submitted.

Benefits Marketing Statement

By joining our top-notch institution, you will enjoy being a part of an organization that offers a supportive, collegial work environment and excellent work/life balance. This includes a full comprehensive and competitive benefits package, a generous number of paid holidays and vacation days, wellness programs, tuition waiver, professional development opportunities and more.

Lone Star College is an EEO Employer. All positions are subject to a criminal background check.

More information on the E-Verify program is available at www.dhs.gov/E-Verify.