Coordinator III, Marketing and Outreach

Lone Star College; Shenandoah (TX); Sur place; USD 48 000 - 55 000; Plein temps

Résumé du poste

Lone Star College System is seeking a Coordinator III, Marketing and Outreach to partner with the System Office marketing team to develop and implement a marketing plan for the LSC-University Centers. The role covers multiple websites, social platforms, marketing materials, and outreach events to raise visibility and engagement.

The position requires a Bachelor's degree with at least one year in marketing; preferred qualifications include experience in public relations, analytics tools, web

Qualifications

• Bachelor's degree and at least 1 year of related experience, or equivalent combination of education and experience.
• Experience must include at least 1 year in marketing.

Responsabilités

• Develops and implements integrated marketing strategy for LSC-University Center.
• Researches and applies new trends to enhance user experience and engagement across platforms.
• Serve as project coordinator for major marketing events and initiatives at the University Centers.
• Collaborates with university partners to improve student participation and outreach.
• Coordinate and maintain high inventory flow of marketing and publication materials.
• Creates templates and graphic elements and increases website visibility through updates.

Connaissances

Graphic design

Web tools

Content writing

Communication

Formation

Bachelor's degree

Outils

HTML

JavaScript

Photoshop

Illustrator

PowerPoint

Description du poste

Commitment to Mission

At Lone Star College System, every employee contributes to ourmission of providing transformational educational opportunitiesthat help individuals get from where they are to where they want tobe. Guided by our vision to lead higher education throughhigh-quality, affordable, and innovative learning opportunities,employees are expected to exemplify professionalism, integrity,accountability, and collaboration.

Great Colleges to Work For

Lone Star College System is proud to be recognized as a GreatColleges to Work For institution by The Chronicle of HigherEducation. This recognition reflects our commitment to creatingan organizational culture where employees are valued, supported,and empowered.

Campus Marketing Statement

Lone Star College-University Center at The Woodlands

Lone Star College-University Center at The Woodlands and UniversityPark

With 100,000 students and counting, Lone Star College Systemprovides transformational educational opportunities that helpindividuals get from where they are to where they want to be. Thetwo-year institution is training tomorrow's workforce today,offering more than 200 degrees and certification programs thatempower students to take the next step.

Lone Star College System has eight main campuses and more than 20locations in the Houston area. Learn more at LoneStar.edu.

Lone Star College-University Center, located in The Woodlands andLSC-University Park is a partnership with several leadinguniversities to provide bachelor's degrees, master's degrees, anddoctorates. Utilizing partnerships and seamless credit transferprograms, the center serves as the critical link for communitydevelopment and individual opportunities.

The Woodlands address is 3232 College Park Drive, The Woodlands, TX77384. All applicants must reside in Texas.

The University Park address is 20515 SH 249 (TX 249 and LouettaRoad), Houston, TX 77070. All applicants must reside inTexas.

Job Description

PURPOSE AND SCOPE:

The Coordinator III, Marketing and Outreach collaborates with theLSC marketing team at System Office to develop a marketing plan forthe LSC-University Centers and coordinates the implementation ofthe marketing plan. The responsibilities of the position includemultiple websites, social media presence, designing of marketingmaterials (online and printed), and coordinating outreach andpublic relations events. Attendance at some events is requiredduring heavy orientation and graduation times. Serves as the pointof contact for students inquiring about program information anduniversity partners needing outreach support.

ESSENTIAL JOB FUNCTIONS:

1. Develops and implements integrated marketing strategy forLSC-University Center
2. Researches and applies new trends to enhance the userexperience and increase engagement on all communicationplatforms
3. Serve as project coordinator for major marketing events andinitiatives through the University Centers
4. Supports increased offerings of university partner programsthrough the University Centers as well as collaborates withpartners to improve student participation
5. Coordinate and maintain high inventory flow of marketing andpublication materials and promotional items
6. Creates templates, navigation structures and other graphicelements
7. Increases website visibility through continuous updates
8. Coordinates messaging and visual display of all electronicadvertising via the on-campus plasma screen messaging system
9. Prepares illustrations for use in publications, presentations,and the Web by using various graphic design software
10. Designs publications and page layouts according to aestheticand branding standards, applies knowledge of layout and computersoftware
11. Develops and coordinates communication plan for the outreachand recruitment of students; includes student tracking, emailcommunication, social media, etc.
12. Collaborate with university partner staff and administrators onoutreach, recruitment, admissions, and enrollment opportunities,including attendance at related events. Also assists in hostingUniversity Center events
13. Responsible for other reasonable, related duties asassigned

KNOWLEDGE, SKILLS, AND ABILITIES:

• Ability to adapt to a changing environment
• Ability to communicate effectively and work with diverseclientele in a team environment
• Ability to meet deadlines
• Knowledge of digital photography and graphic design skillset
• Knowledge of multiple web tools such as HTML, DHTML,JavaScript, Photoshop, Illustrator Adobe software programs andPowerPoint
• Knowledge of web and marketing analytic tools
• Strong writing, editing, project management, and attention toaccuracy skills
• Excellent interpersonal skills, and the ability to work in astudent-centered, team-oriented environment

PHYSICAL ABILITIES:

The work is sedentary. Typically, the employee sits comfortably todo the work. However, there may be some walking; standing; bending;carrying of light items, such as papers, books, or small parts; ordriving an automobile. No special physical demands are required toperform the work.

WORK SCHEDULE AND CONDITIONS:

• Equipment used includes, PC workstation running on a LAN in aMicrosoft Windows environment, calculator, phone, and other generaloffice equipment
• Interface with internal and external contacts as needed tocarry out the functions of the position
• Work is performed in a climate-controlled office with minimalexposure to safety hazards

REQUIRED QUALIFICATIONS:

• Bachelor's degree and at least 1 year of related experience, oran equivalent combination of education and experience
• Experience must include at least 1 year in marketing

PREFERRED QUALIFICATIONS:

• Experience in public relations, marketing, communications
• Experience with web and marketing analytics tools
• Experience with website development and mobile usability andresponsiveness
• Experience in creating email engagement and social mediacontent
• Experience working in higher education

Salary

Hiring salary range is $48,152 - $55,375

Lone Star College provides a hiring salary range for all postedfull-time non-faculty positions. Where your salary offer would fallin that range is determined by your related experience andeducation. Should you receive an offer of employment from Lone StarCollege, the resume submitted in the application process will beutilized to calculate your salary offer. The information outlinedbelow will provide the Office of Human Resources everything neededto determine an accurate starting salary.

Your resume should provide a complete picture of your workexperience. The resume should include the following information foreach position listed:

1. Length of time (specific months and years) of employment
2. If the position was full time or part time
3. If the position was paid or unpaid
4. Level of degree completed including date earned.
5. Unofficial transcript for highest earned degree

Additionally, any certifications listed as required or preferred inthe Lone Star College job description should be included in theresume submitted.

Benefits Marketing Statement

By joining our top-notch institution, you will enjoy being a partof an organization that offers a supportive, collegial workenvironment and excellent work/life balance. This includes a fullcomprehensive and competitive benefits package, a generous numberof paid holidays and vacation days, wellness programs, tuitionwaiver, professional development opportunities and more.

EEO Statement

Lone Star College is an EEO Employer. All positions aresubject to a criminal background check.