Web & Digital Marketing Coordinator

Texas Southmost College; Brownsville (TX); On-site; USD 60,000 - 80,000; Full time

Job summary

Texas Southmost College seeks a proactive Coordinator of Website and Digital Services to manage the college websites, CMS content, and digital marketing tools, ensuring an engaging user experience. You will lead analytics, report performance, and plan paid campaigns across Meta, Google, and other platforms, collaborating with Marketing and Communications to align with branding and enrollment goals.

Open to candidates with a bachelor’s degree and 2+ years in web management or digital marketing;

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, Business Administration, Web Design, Computer Science, or a related field.
• Minimum of two years of experience in website management, digital marketing, digital advertising, marketing analytics, or similar roles—preferably in higher education or nonprofit.

Responsibilities

• Coordinate and maintain the College's websites and digital marketing tools for an engaging user experience.
• Manage content publication via the CMS and gather content from multiple sources.
• Apply usability and SEO best practices to improve content visibility.
• Oversee digital analytics tools (GA4, GTM, Meta Pixel) and produce performance reports.
• Plan, launch, and optimize paid campaigns on Meta, Google Ads, and other platforms.
• Manage budgets, targeting, A/B testing, and campaign pacing with cross‑department collaboration.

Education

Bachelor's degree in Marketing, Digital Media, Communications, Business Administration, Web Design, Computer Science, or a related field

Job description

Texas Southmost College seeks a proactive Coordinator of Website and Digital Services to manage the college websites, CMS content, and digital marketing tools, ensuring an engaging user experience. You will lead analytics, report performance, and plan paid campaigns across Meta, Google, and other platforms, collaborating with Marketing and Communications to align with branding and enrollment goals.

Open to candidates with a bachelor’s degree and 2+ years in web management or digital marketing;