Coordinator III, Digital Marketing and Social Media

Lone Star College; Cypress (TX); On-site; USD 48,000 - 55,000; Full time

Job summary

Lone Star College seeks a Coordinator III, Digital Marketing and Social Media to supervise the Marketing staff and oversee the college's website, social channels, and campaigns. You will lead the Digital Marketing Intelligence Center, coordinate events, and guide content creation to align with branding and goals.

You will analyze data, create dashboards, and work with designers and developers to deliver compelling digital experiences across platforms, while mentoring students and staff in a

Qualifications

• Bachelor's degree with 1 year of experience or equivalent combination
• Experience with content management systems
• Experience in marketing or journalism
• Experience with digital photography and analytics tools
• Experience creating social media content and campaigns

Responsibilities

• Supervise Marketing staff and daily operations of the Digital Marketing Intelligence Center
• Develop and implement integrated marketing strategy including video and photography productions
• Coordinate major marketing events and initiatives
• Research and apply trends to enhance user experience and engagement
• Analyze data and create dashboards highlighting trends and opportunities
• Liaise between content owners, customers, and developers to ensure needs are met
• Identify digital needs and advise on effective solutions
• Conduct interviews for marketing content in various formats
• Assist Executive Director with content strategy based on data and goals
• Create digital ads and motion graphics for social media and campaigns
• Train and manage student content creators and brand ambassadors
• Prepare visual content and templates for on-line and on-campus displays

Skills

Analytical thinking

Writing & editing

Project management

Communication skills

Interpersonal skills

Ability to meet deadlines

Education

Bachelor's degree

Tools

Google Analytics

AdWords

Adobe Photoshop

Job description

Commitment to Mission

At Lone Star College System, every employee contributes to ourmission of providing transformational educational opportunitiesthat help individuals get from where they are to where they want tobe. Guided by our vision to lead higher education throughhigh-quality, affordable, and innovative learning opportunities,employees are expected to exemplify professionalism, integrity,accountability, and collaboration.

Through our One LSC Philosophy, we deliver excellent anduniform customer service, providing consistent information, anduniformly helping every student regardless of physical location,modality, college, campus, center, or medium.

This commitment supports Lone Star College System's strategicgoals:

1. Opportunity through financial resilience
2. Leading in academic excellence
3. Strength in culture and talent development
4. Connections through bridges of prosperity

Great Colleges to Work For

Lone Star College System is proud to be recognized as a GreatColleges to Work For institution by The Chronicle of HigherEducation. This recognition reflects our commitment to creatingan organizational culture where employees are valued, supported,and empowered.

Campus Marketing Statement

Lone Star College-CyFair

With 100,000 students and counting, Lone Star College Systemprovides transformational educational opportunities that helpindividuals get from where they are to where they want to be. Thetwo-year institution is training tomorrow's workforce today,offering more than 200 degrees and certification programs thatempower students to take the next step.

Lone Star College System has eight main campuses and more than 20locations in the Houston area. Learn more at LoneStar.edu.

Located in suburban northwest Houston, in the heart of the Cy-FairCommunity, Lone Star College-CyFair offers a full range ofprograms, including unique offerings in fire science technology,logistics management, and sonography. Since opening itsaward-winning campus in 2003, the college has experienced recordgrowth, supporting an exciting learning environment that combinesstate-of-the-art technology with active, collaborativelearning.

The address is 9191 Barker Cypress Road, Cypress, TX 77433. Allapplicants must reside in Texas.

Job Description

PURPOSE AND SCOPE:

The Coordinator III, Digital Marketing and Social Media supervisesmarketing staff, in addition to overseeing the college's website,social media presence, and marketing campaigns are visuallycompelling, engaging, and effective with target audiences. Acts asprimary liaison between customer, designers, and developers.Defines approaches and models to collect and document customerrequirements. Provide training and support to end-users. Advisesand leads customer to solutions while meeting system and processrequirements. Works with project teams to facilitate design ofcomponents of Content Management System.

ESSENTIAL JOB FUNCTIONS:

1. Supervise Marketing staff and daily operations for the DigitalMarketing Intelligence Center
2. Develops and implements integrated marketing strategy includingall video and photography productions that support the integratedmarketing strategy while working closely with the ExecutiveDirector
3. Serve as project coordinator for major marketing events andinitiatives
4. Researches and applies new trends to enhance the userexperience and increase engagement on all communicationplatforms
5. Analyze data to make informed marketing decisions, and createdashboards that highlight key data, trends, and opportunities
6. Acts as liaison between content owners, customers, end users,designers, and developers to ensure all protocols followed andcustomer's needs are met
7. Consult with customers to identify digital needs and advises onacceptable solutions
8. Conducts interviews for marketing and communications in uniqueformats such as video interviews, virtual interviews, phoneinterviews and more
9. Assists Executive Director with reviewing marketing content tocreate new strategies based on changing data and goals
10. Creates digital advertisements and motion graphics such asbanners, custom images, icons, ads and photos for daily socialmedia content, the college website, and marketing campaigns
11. Researches and applies new trends in photography, motiongraphics and video content to increase engagement on marketing andcommunications campaigns
12. Trains, manages, and hires Falcon Force student contentcreators and directs the creation of digital content with a studentperspective while maintaining branding standards. Works withdepartment work-study students and interns serving as brandambassadors to create content with a student perspective whilemaintaining branding standards
13. Prepares illustrations for use in documents and the Web byusing various graphic design hardware and software. Createstemplates, navigation structures and other graphic elements.Coordinates messaging and visual display of all electronicadvertising via the on-campus plasma screen messaging system
14. Responsible for other reasonable, related duties asassigned

KNOWLEDGE, SKILLS, AND ABILITIES:

• Experience in and knowledge of Web and marketing analyticstools, including but not limited to Google Analytics andAdWords
• Experience with website usability, responsive (mobile), emailengagement, and social media strategy
• Possess graphic design skill set
• Excellent interpersonal skills and ability to work in astudent-centered, team-oriented environment
• Strong writing, editing, project management, and communicationskills
• Must be able to work, perform with deadlines
• Ability to adapt to a changing environment

PHYSICAL ABILITIES:

The work is sedentary. Typically, the employee sits comfortably todo the work. However, there may be some walking; standing; bending;carrying of light items, such as papers, books, or small parts; ordriving an automobile. No special physical demands are required toperform the work.

WORK SCHEDULE & CONDITIONS:

• PC workstation running on a LAN in a Microsoft Windowsenvironment, calculator, phone, and other general officeequipment
• Internal and external contacts as needed to carry out thefunctions of the position
• Work is performed in a climate-controlled office with minimalexposure to safety hazards

REQUIRED QUALIFICATIONS:

• Bachelor's degree and at least 1 year of experience, or anequivalent combination of education and experience

PREFERRED QUALIFICATIONS:

• Experience in content management systems
• Experience in marketing or journalism
• Experience with digital photography
• Experience with Adobe Photoshop
• Experience with Adobe software programs
• Experience in creating social media content and analyticstools
• Experience in public relations, marketing, orcommunications

Salary

Hiring salary range is $48,152 - $55,375

Lone Star College provides a hiring salary range for all postedfull-time non-faculty positions. Where your salary offer would fallin that range is determined by your related experience andeducation. Should you receive an offer of employment from Lone StarCollege, the resume submitted in the application process will beutilized to calculate your salary offer. The information outlinedbelow will provide the Office of Human Resources everything neededto determine an accurate starting salary.

Your resume should provide a complete picture of your workexperience. The resume should include the following information foreach position listed:

1. Length of time (specific months and years) of employment
2. If the position was full time or part time
3. If the position was paid or unpaid
4. Level of degree completed including date earned.
5. Unofficial transcript for highest earned degree

Additionally, any certifications listed as required or preferred inthe Lone Star College job description should be included in theresume submitted.

Benefits Marketing Statement

By joining our top-notch institution, you will enjoy being a partof an organization that offers a supportive, collegial workenvironment and excellent work/life balance. This includes a fullcomprehensive and competitive benefits package, a generous numberof paid holidays and vacation days, wellness programs, tuitionwaiver, professional development opportunities and more.

Lone Star College participates in the E-Verify program, under which Lone Star College provides the federal government with information from each new employee's Form I-9 to confirm that the employee isauthorized to work in the United States.

More information on the E-Verify program is available at www.dhs.gov/E-Verify .

Lone Star College is an EEO Employer. All positions aresubject to a criminal background check.