Senior Digital Marketing Manager: Lead Gen & Paid Growth

BuyerLink, LLC; Walnut Creek (CA); On-site; USD 105,000 - 135,000; Full time

Benefits offered by this job

Paid time off for volunteering

Global team

Health benefits

Professional development

Free lunches

Job summary

Buyerlink, LLC in Walnut Creek, CA is seeking a Senior Digital Marketing Manager to lead paid acquisition campaigns, optimize performance, and drive high‑quality lead generation. You will set strategy, guide execution, and work cross‑functionally to scale profitable programs.

You’ll focus on Pay Per Call lead generation, analytics, and reporting, with a hands‑on approach to campaigns across search, social, and display. This role requires 5+ years in lead gen and a results‑driven mindset.

Qualifications

• 5+ years of lead generation experience.
• Hands‑on experience managing paid acquisition campaigns and optimizing lead quality, volume, and cost efficiency.
• Strong analytical skills and the ability to turn campaign data into clear actions.
• Hands‑on experience with digital ads and platforms such as Google Ads, Microsoft Ads, Meta Ads Manager, Google Analytics, CRM platforms, or call tracking platforms.
• Entrepreneurial mindset and background in media buying/performance marketing.
• Strong organization, communication, and cross‑functional collaboration skills.

Responsibilities

• Plan, launch, and optimize lead generation campaigns across paid search, paid social, native, display, and other digital channels.
• Track performance against lead volume, cost per lead, conversion rate, lead quality, and ROAS goals.
• Use data to identify trends, troubleshoot performance issues, and recommend optimizations.
• Test landing pages, ad copy, targeting, call flows, traffic sources, and creative to improve results.
• Build strong working relationships with media partners, publishers, affiliates, and internal teams.
• Drive growth across all stages of the marketing funnel: awareness, conversion, retention, referrals.
• Share clear reporting, insights, risks, and recommended next steps.

Skills

Lead generation

Paid acquisition

Analytics

Media buying

Performance marketing

Cross-functional collaboration

Tools

Google Ads

Microsoft Ads

Meta Ads Manager

Google Analytics

CRM platforms

Call tracking platforms

Job description

Buyerlink, LLC in Walnut Creek, CA is seeking a Senior Digital Marketing Manager to lead paid acquisition campaigns, optimize performance, and drive high‑quality lead generation. You will set strategy, guide execution, and work cross‑functionally to scale profitable programs.

You’ll focus on Pay Per Call lead generation, analytics, and reporting, with a hands‑on approach to campaigns across search, social, and display. This role requires 5+ years in lead gen and a results‑driven mindset.