Senior Digital Marketing Manager

Crusoe Energy Systems LLC; San Francisco (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Join a pioneering company at the forefront of AI-first cloud infrastructure, where you'll lead impactful digital marketing strategies. As a Senior Digital Marketing Manager, you'll drive brand awareness and lead generation through innovative campaigns across various channels. This role offers the opportunity to work in a fast-paced environment, collaborating with cross-functional teams to achieve measurable growth. With a focus on sustainability and cutting-edge technology, you'll play a crucial role in shaping the future of digital marketing in a company committed to making a tangible impact on the climate. Embrace this chance to make a difference in a thriving industry!

Benefits

Restricted Stock Units

Health Insurance Package

Employer HSA Contributions

Paid Parental Leave

Paid Life Insurance

401(k) with 100% Match

Generous Paid Time Off

Cell Phone Reimbursement

Tuition Reimbursement

Company Paid Commuter Benefit

Qualifications

• 7+ years of digital marketing experience in B2B environments.
• Proven track record in driving demand generation and brand growth.
• Strong analytical skills with data-driven decision-making.

Responsibilities

• Own and optimize integrated digital marketing campaigns across various channels.
• Develop and implement an ABM strategy for pipeline growth.
• Lead testing culture to uncover insights and inform future campaigns.

Skills

Digital Marketing

Demand Generation

Brand Growth

Paid Media (Google Ads, LinkedIn Ads)

Marketing Automation (HubSpot)

CRM (HubSpot, Salesforce)

Analytics Tools (Google Analytics)

Strategic Vision

Communication Skills

Cross-Functional Collaboration

Education

Bachelor’s degree in Marketing

MBA or Advanced Certifications

Tools

HubSpot

Salesforce

Google Analytics

Job description

Crusoe is building the World’s Favorite AI-first Cloud infrastructure company. We’re pioneering vertically integrated, purpose-built AI infrastructure solutions trusted by Fortune 500 companies to power their most advanced AI applications. Crusoe is redefining AI cloud infrastructure, with a mission to align the future of computing with the future of the climate. Our AI platform is recognized as the "gold standard" for reliability and performance. Our data centers are optimized for AI workloads and are powered by clean, renewable energy.

Be part of the AI revolution with sustainable technology at Crusoe. Here, you'll drive meaningful innovation, make a tangible impact, and join a team that’s setting the pace for responsible, transformative cloud infrastructure.

About the role

As Senior Digital Marketing Manager, you will own the strategy and execution of all digital marketing channels to drive lead generation, brand awareness, and lifecycle marketing. You will be responsible for developing and optimizing high-impact campaigns across paid media, email, webinars, and account-based marketing (ABM), working cross-functionally to deliver measurable growth. This role is ideal for a data-driven, creative leader who thrives in a fast-paced environment and is eager to make a significant impact.

A day in the life

• Own strategy, execution, and optimization of integrated digital marketing campaigns across paid ads (search, display, social), email, webinars, and other channels

• Manage relationships with lead generation partners and vendors to maximize budget efficiency

• Develop and implement an ABM strategy to drive pipeline growth and brand engagement among key accounts

• Influence the build out of core dashboards and metrics to provide ongoing channel and campaign performance readouts, conduct A/B tests, and use actionable insights to continuously improve conversion rates and campaign ROI

• Partner with operations teams to develop the right integrations between systems to ensure lead flow is frictionless and all necessary datapoints are captured for downstream sales outreach and remarketing program enablement

• Build and manage evergreen nurture tracks for different lifecycle stages, personas, and verticals, ensuring prospects and customers receive relevant, timely communications

• Work directly with product, sales, design, and operations teams to ensure marketing initiatives drive desired business outcomes with respect to revenue, product launches, and brand consistency

• Lead a culture of testing by creating a scalable and repeatable experimental testing design framework to uncover key insights, inform future campaigns, and identify new digital opportunities

• Evaluate the competitive landscape to identify opportunities for Crusoe to win across digital channels

You will thrive in this role if you have

• 7+ years of digital marketing experience, with a proven track record of driving demand generation and brand growth in B2B environments

• Deep expertise in paid media (Google Ads, LinkedIn Ads, Meta Ads, X Ads), marketing automation (HubSpot), CRM (Hubspot, Salesforce), and analytics tools (Google Analytics, Hubspot, )

• Demonstrated ability to balance strategic vision with hands-on execution in a high-growth, fast-paced environment

• Point of view on content and creative that works and how to partner with internal and external resources to create and scale demand generation programs with best in class content and creative

• Strong analytical skills and experience using data to inform decisions and optimize performance

• Knowledge of how to communicate performance results and forecasts to executive stakeholders

• Exceptional communication and collaboration skills, with experience managing cross-functional projects

• Bachelor’s degree in Marketing, Business, or a related field; advanced certifications or MBA a plus

• Experience managing agencies or vendors

• Comfort level with ambiguity and ability to operate both strategically and tactically without complete information

• Process to stay on top of and implement the latest trends in digital marketing

Benefits:

• Industry competitive pay

• Restricted Stock Units in a fast growing, well-funded technology company

• Health insurance package options that include HDHP and PPO, vision, and dental for you and your dependents

• Employer contributions to HSA accounts

• Paid Parental Leave

• Paid life insurance, short-term and long-term disability

• Teladoc

• 401(k) with a 100% match up to 4% of salary

• Generous paid time off and holiday schedule

• Cell phone reimbursement

• Tuition reimbursement

• Subscription to the Calm app

• MetLife Legal

• Company paid commuter benefit; $200/month

Compensation Range

Restricted Stock Units are included in all offers. Compensation to be determined by the applicants knowledge, education, and abilities, as well as internal equity and alignment with market data.

Crusoe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.