Digital Campaigns Manager (Remote-First)

Placements24; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary

Health, dental, and vision insurance

Professional development and training

Generous PTO and holidays

Remote team culture

Home office equipment allowance

Job summary

Placements24 is seeking an experienced Digital Campaigns Manager to lead and optimize multi-channel marketing programs from a remote-first environment. You will design strategies, set budgets, measure performance, and collaborate with content, design, and analytics teams to drive engagement and generate qualified leads.

The role rewards initiative and clear communication as you manage paid search, paid social, display, email, and programmatic efforts, delivering measurable ROI while upholding

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 4+ years of digital marketing experience with a focus on campaign management.
• Proven success in developing and executing multi-channel digital marketing campaigns.
• Expertise in paid search and paid social advertising, plus programmatic, email marketing automation, and SEO.

Responsibilities

• Develop and execute comprehensive digital marketing campaign strategies aligned with company goals.
• Manage end-to-end campaign execution across channels such as paid search, paid social, display advertising, email marketing, and content syndication.
• Define campaign objectives, target audiences, budgets, and KPIs.
• Monitor campaign performance in real-time, analyzing data to identify trends and optimization opportunities.
• Implement A/B tests and other experiments to improve campaign effectiveness and ROI.
• Collaborate with content creators, designers, and developers to produce campaign assets.
• Manage relationships with advertising platforms and technology partners.
• Generate regular campaign performance reports for stakeholders.
• Stay updated on digital marketing trends, tools, and best practices.
• Ensure campaigns comply with brand guidelines and regulations.

Skills

Digital marketing

Campaign management

Data analysis

Strategic thinking

Communication skills

Remote work

Multi-channel

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

Adobe Analytics

Job description

About the Role

Our client is seeking an experienced and innovative Digital Campaigns Manager to join their fully remote team. This pivotal role will see you conceptualizing, executing, and optimizing high-impact digital marketing campaigns across various channels to drive engagement, generate leads, and achieve strategic business objectives. As a remote-first organization, we value autonomy, initiative, and a results-driven approach. The ideal candidate will possess a deep understanding of the digital marketing ecosystem, including SEM, social media advertising, programmatic advertising, email marketing, and content promotion. You will be adept at leveraging data analytics to inform campaign strategy, measure performance, and drive continuous improvement. This is an exceptional opportunity to shape cutting-edge campaigns for a forward-thinking company, working collaboratively with a distributed team. You will be responsible for managing campaign budgets, timelines, and ensuring seamless execution from start to finish. The successful candidate will be a strategic thinker, a strong communicator, and a proactive problem-solver, thriving in a fast-paced, autonomous work environment. We are committed to building a robust remote culture that supports professional growth and work-life balance for all team members, ensuring maximum impact and engagement regardless of location.

Key Responsibilities

• Develop and execute comprehensive digital marketing campaign strategies aligned with company goals.
• Manage end-to-end campaign execution across channels such as paid search, paid social, display advertising, email marketing, and content syndication.
• Define campaign objectives, target audiences, budgets, and key performance indicators (KPIs).
• Monitor campaign performance in real-time, analyzing data to identify trends, insights, and optimization opportunities.
• Implement A/B tests and other experiments to improve campaign effectiveness and ROI.
• Collaborate with content creators, designers, and developers to produce compelling campaign assets.
• Manage relationships with advertising platforms and technology partners.
• Generate regular campaign performance reports, providing clear insights and recommendations to stakeholders.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Ensure all campaigns comply with brand guidelines and industry regulations.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 4+ years of experience in digital marketing, with a strong focus on campaign management.
• Proven success in developing and executing multi-channel digital marketing campaigns.
• Expertise in paid search (Google Ads) and paid social media advertising (Facebook Ads Manager, LinkedIn Ads).
• Strong understanding of programmatic advertising, email marketing automation, and SEO principles.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and reporting dashboards.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Exceptional written and verbal communication skills.
• Ability to work independently, manage time effectively, and thrive in a remote-first environment.

Benefits

• Fully remote work arrangement, providing ultimate flexibility.
• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development, training, and conferences.
• Generous paid time off and holiday leave.
• A dynamic, innovative, and supportive remote team culture.
• Allowance for home office equipment and technology.