Senior Digital Marketing Leader — Multi‑Unit Growth

Construction Sales Talent; New York (NY); On-site; USD 100,000 - 125,000; Full time

Job summary

Construction Sales Talent in Buffalo Niagara, NY is seeking a senior Digital Marketing Leader to scale PPC, SEO, and multi‑channel campaigns across multiple business units. This office‑based role emphasizes data‑driven decisions, coaching teams, and driving lead generation for a national sales organization.

You will own digital performance dashboards, optimize campaigns for qualified leads, and partner with marketing leads and GMs to align activity with growth objectives.

Qualifications

• 5+ years of digital marketing leadership with PPC/SEO expertise.
• Proven ability to drive lead generation and pipeline in B2B.
• Strong track record in managing multi-channel digital campaigns.
• Advanced analytics and dashboards development experience.
• Ability to coach and elevate marketers across units.

Responsibilities

• Own and optimize PPC strategy focusing on qualified leads and cost efficiency.
• Lead SEO strategy and support content planning aligned to buyer intent.
• Plan, execute, and optimize campaigns across paid media, organic search, email, and landing pages.
• Develop and maintain dashboards tracking lead volume, channel performance, and trends.
• Pilot new digital tactics and scale successful campaigns across units.

Skills

PPC

SEO

Digital marketing

Lead generation

Analytics

Multi-channel campaigns

Coaching

Job description

Construction Sales Talent in Buffalo Niagara, NY is seeking a senior Digital Marketing Leader to scale PPC, SEO, and multi‑channel campaigns across multiple business units. This office‑based role emphasizes data‑driven decisions, coaching teams, and driving lead generation for a national sales organization.

You will own digital performance dashboards, optimize campaigns for qualified leads, and partner with marketing leads and GMs to align activity with growth objectives.