Sr Digital Marketing Manager

Construction Sales Talent; New York (NY); On-site; USD 100,000 - 125,000; Full time

Job summary

Construction Sales Talent in Buffalo Niagara, NY is seeking a senior Digital Marketing Leader to scale PPC, SEO, and multi‑channel campaigns across multiple business units. This office‑based role emphasizes data‑driven decisions, coaching teams, and driving lead generation for a national sales organization.

You will own digital performance dashboards, optimize campaigns for qualified leads, and partner with marketing leads and GMs to align activity with growth objectives.

Qualifications

• 5+ years of digital marketing leadership with PPC/SEO expertise.
• Proven ability to drive lead generation and pipeline in B2B.
• Strong track record in managing multi-channel digital campaigns.
• Advanced analytics and dashboards development experience.
• Ability to coach and elevate marketers across units.

Responsibilities

• Own and optimize PPC strategy focusing on qualified leads and cost efficiency.
• Lead SEO strategy and support content planning aligned to buyer intent.
• Plan, execute, and optimize campaigns across paid media, organic search, email, and landing pages.
• Develop and maintain dashboards tracking lead volume, channel performance, and trends.
• Pilot new digital tactics and scale successful campaigns across units.

Skills

PPC

SEO

Digital marketing

Lead generation

Analytics

Multi-channel campaigns

Coaching

Job description

Job Description

Location: Buffalo Niagara, NY

Position: Full Time -Office Based

Hours: 8am -4:30pm

Travel: Approximately 5–10%

Salary: $100K + Industry leading 401K

About the Opportunity

• Support and influence 5+ business units nationally, helping drive sales and marketing growth at scale.
• Play a key role in a period of accelerated expansion where digital marketing is a primary growth lever.
• Operate at the intersection of global brand standards and local market execution.
• Opportunity to make a visible impact within a complex, multi-entity organization.

The Role

• Strengthen and scale digital marketing performance across multiple business units.
• Maintain strong digital execution within the largest and most complex core business.
• Blend strategic leadership with hands‑on execution where required.
• Enable other teams through structure, coaching, and performance accountability.
• Improve lead quality, increase marketing contribution to sales, and establish consistent performance discipline.

Primary Responsibilities – Core Business Unit Leadership

• Own and optimize PPC strategy with a focus on qualified lead growth and cost efficiency.
• Lead SEO strategy and collaborate on content planning aligned to buyer intent.
• Plan, execute, and optimize multi‑channel campaigns across paid media, organic search, email, and landing pages.
• Develop and maintain dashboards tracking lead volume, channel performance, product categories, and trends.
• Pilot new digital tactics and campaigns prior to scaling across other business units.

Multi-Business Unit Enablement and Support

• Act as a strategic digital partner to marketing leads and general managers across supported units.
• Conduct regular performance and strategy check‑ins to review results and priorities.
• Provide guidance on PPC structure, keyword strategy, landing‑page optimization, content alignment, and email strategy.
• Support product launches, seasonal initiatives, and growth campaigns across regions.
• Reinforce global marketing standards while adapting execution to local market needs.
• Identify capability gaps and deliver training or frameworks to improve execution quality.

Direct Ownership of Smaller or Under‑Resourced Business Units

• Manage PPC and digital campaigns end‑to‑end for units without dedicated marketing resources.
• Partner with local teams to develop blogs, product pages, and email assets.
• Establish baseline KPIs, benchmarks, and growth targets where none exist.
• Ensure smaller units operate with the same performance discipline as larger teams.

Reporting, Analytics, and Performance Communication

• Build and maintain standardized reporting dashboards across all supported business units.
• Track MQL performance against prior‑year benchmarks and agreed growth targets.
• Deliver monthly performance summaries outlining results, trends, risks, and recommended actions.
• Provide clear, data‑backed insights to marketing leads and general managers.
• Maintain consistency and credibility in how digital performance is measured and communicated.

What Success Looks Like

• Sustained improvement in MQL volume and quality across all supported business units.
• Strong, scalable digital performance maintained within the core business.
• Organization‑wide visibility into digital performance and outcomes.
• Improved digital maturity and execution quality across marketing teams.
• Clear alignment between marketing activity and sales growth objectives.
• Trusted partnership with business unit leaders and global marketing leadership.

Experience and Background

• 5+ years of digital marketing experience with deep expertise in PPC and SEO.
• Proven success driving lead generation and pipeline contribution in B2B environments.
• Strong experience executing multi‑channel digital marketing campaigns.
• Advanced analytical and reporting skills, including dashboard development.
• Ability to coach and elevate marketers at varying experience levels.
• Comfort operating across multiple business units with differing priorit