Senior Digital Marketing Leader: B2B SaaS Growth & Demand

White Bay; Philadelphia (Philadelphia County); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Bonus (10%)

4 weeks vacation

401K

Job summary

White Bay is seeking a Digital Marketing Manager to lead demand generation strategies in-office in downtown Philadelphia. This role focuses on using data to drive marketing initiatives across paid media channels like LinkedIn and Google, managing substantial budgets while ensuring optimal pipeline generation.

The ideal candidate will have over 5 years of experience in B2B demand generation, deep knowledge of SEO and paid media, and a proven ability to collaborate across global teams. This position also offers a competitive salary of $140,000 - $150,000, a bonus structure, vacation, and 401K benefits.

Qualifications

• 5+ years of experience in B2B demand generation or digital marketing.
• Senior marketing leadership experience in a multi-brand environment.
• Expertise in paid media, automation platforms, and analytics.

Responsibilities

• Lead development of demand generation frameworks and strategies.
• Oversee paid digital programs focused on campaign ROI.
• Manage stakeholder alignment across regions and teams.

Skills

B2B Demand Generation

Digital Marketing

SEO

Paid Media

Conversion Rate Optimization

Tools

Google Ads

LinkedIn

Bing

Job description

White Bay is seeking a Digital Marketing Manager to lead demand generation strategies in-office in downtown Philadelphia. This role focuses on using data to drive marketing initiatives across paid media channels like LinkedIn and Google, managing substantial budgets while ensuring optimal pipeline generation.

The ideal candidate will have over 5 years of experience in B2B demand generation, deep knowledge of SEO and paid media, and a proven ability to collaborate across global teams. This position also offers a competitive salary of $140,000 - $150,000, a bonus structure, vacation, and 401K benefits.