Performance Marketing Lead — Growth & Demand Gen (SaaS, DoD)

Artisan Talent; Washington (District of Columbia); On-site; USD 144,000 - 176,000; Full time

Benefits offered by this job

Up to $160,000 base salary

10% performance bonus

100% employer-paid healthcare

401(k) with 3% company match

Flexible PTO and federal holidays

Job summary

A leading SaaS company in Washington, DC, seeks a Marketing Manager to own demand generation strategies. Responsibilities include managing substantial Google and LinkedIn advertising budgets, driving pipeline growth, and coordinating with cross-functional teams. Ideal candidates should have 6+ years in B2B demand gen, Google Ads and LinkedIn Ads expertise, and a genuine interest in connecting technology to national security initiatives. This role offers a competitive salary and comprehensive benefits.

Qualifications

• 6+ years of B2B demand gen in a startup or growth-stage SaaS environment.
• Experience managing Google Ads campaigns and optimizing performance.
• Hands-on experience with LinkedIn Ads targeting and budget management.

Responsibilities

• Own quarterly and annual pipeline targets reported in Salesforce.
• Oversee growth marketing strategies and agency evaluations.
• Develop multi-channel campaigns linked to content assets.

Skills

Google Ads

LinkedIn Ads

Demand generation

SEO strategy

Agency management

Pipelines in dollars

Tools

Salesforce

Marketo

Job description

A leading SaaS company in Washington, DC, seeks a Marketing Manager to own demand generation strategies. Responsibilities include managing substantial Google and LinkedIn advertising budgets, driving pipeline growth, and coordinating with cross-functional teams. Ideal candidates should have 6+ years in B2B demand gen, Google Ads and LinkedIn Ads expertise, and a genuine interest in connecting technology to national security initiatives. This role offers a competitive salary and comprehensive benefits.