Senior Digital Marketing Lead — Hybrid (K-12 EdTech)

Vista-Higher-Learning-; Boston (MA); Hybrid; USD 70,000 - 85,000; Full time

Job summary

Vista-Higher-Learning- is seeking a Senior Digital Marketing Specialist to lead strategic, multi-channel digital marketing initiatives that advance company and product goals. You will also be responsible for designing, launching, and optimizing high-impact campaigns across multiple digital channels to engage educators, administrators, and institutional decision-makers.

The role emphasizes data-driven optimization, marketing automation, CRM integration, analytics dashboards, and cross-functional

Qualifications

• Bachelor’s degree and 6+ years in digital marketing with integrated campaigns.
• Proven ability to lead and optimize multi-channel campaigns across email, web, social, and community platforms.
• Experience with audience segmentation, lead lifecycle management, and scalable campaigns.
• Experience managing cross-functional projects in agile, data-driven marketing.
• Experience with websites, landing pages, blogs, and eCommerce storefronts.
• Strong UX/SEO understanding and content performance know-how.
• Campaign tracking and reporting experience using analytics tools.
• Experience with email platforms and CRM-driven marketing.

Responsibilities

• Lead the planning and execution of integrated digital marketing campaigns across channels.
• Own multi-channel strategy and execution using Marketing Automation tools.
• Integrate campaigns with web properties, CRM systems, and reporting infra.
• Stay updated on trends to inform innovation and improve ROI.
• Manage digital channels and content assets for usability and engagement.
• Ensure product information consistency across digital platforms.
• Collaborate cross-functionally to maintain brand alignment.
• Analyze campaign performance and funnel metrics to drive optimization.
• Deliver performance reporting and data-driven insights for strategy.
• Refine database strategy and segmentation to support scalable marketing.

Skills

Digital marketing

Lead generation

Campaign management

Marketing automation

CRM systems

SEO

Analytics

Email marketing

Education

Bachelor’s degree

Tools

Salesforce

HubSpot

Google Analytics

Job description

Vista-Higher-Learning- is seeking a Senior Digital Marketing Specialist to lead strategic, multi-channel digital marketing initiatives that advance company and product goals. You will also be responsible for designing, launching, and optimizing high-impact campaigns across multiple digital channels to engage educators, administrators, and institutional decision-makers.

The role emphasizes data-driven optimization, marketing automation, CRM integration, analytics dashboards, and cross-functional