Digital Media Strategy Lead — Higher Ed (Hybrid)

EAB (Education Advisory Board); Richmond (VA); Hybrid; USD 82,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

PTO and holidays

Job summary

EAB is seeking a Digital Media Strategy Subject Matter Expert to shape pre-sales digital marketing plans that drive enrollment and brand awareness for higher education institutions. You will bridge sales, strategy, and execution, delivering tailored media plans and insights to prospective partners.

As a SME in digital marketing, you will work with sales, marketing, and analytics teams to craft data-backed campaigns across Google, Meta, LinkedIn, and more, translating client goals into measurable

Qualifications

• Bachelor's degree or equivalent required.
• 4–10+ years of experience in digital marketing, media planning, or sales engineering.
• Deep expertise in paid media strategy across major platforms.
• Strong storytelling and presentation skills for senior audiences.
• Ability to translate client goals into actionable marketing strategies.

Responsibilities

• Develop and present digital marketing strategies that influence multi-million dollar partnerships.
• Collaborate with sales teams to assess client needs and translate them into media plans.
• Lead development of customized, data-backed media plans across multiple digital channels.
• Guide creative strategy to ensure messaging resonates with education audiences and drives conversions.
• Train and mentor sales teams on digital marketing best practices.

Skills

Digital marketing

Media planning

Sales engineering

Advertising platforms

Presentation skills

Storytelling

Cross-functional collaboration

Travel flexibility

Education

Bachelor's degree or equivalent

Tools

Google Ads

Meta

LinkedIn

Programmatic display

Job description

EAB is seeking a Digital Media Strategy Subject Matter Expert to shape pre-sales digital marketing plans that drive enrollment and brand awareness for higher education institutions. You will bridge sales, strategy, and execution, delivering tailored media plans and insights to prospective partners.

As a SME in digital marketing, you will work with sales, marketing, and analytics teams to craft data-backed campaigns across Google, Meta, LinkedIn, and more, translating client goals into measurable