Education Marketing Leader for Growth (Hybrid)

CEMA Online; Northern, New York (KY, NY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Paid vacation

Medical benefits

Tuition reimbursement

Training opportunities

Job summary

U.S. News & World Report in the United States is seeking a senior marketing leader to establish a demand-generation structure for Education. You will drive strategy and execution across campaigns, email nurture, and thought leadership channels to fuel growth.

You will collaborate with Sales, PR, and Product, build an ROI framework in Zoho, define MQLs, lead a team of three full-time marketers and several contractors, and report KPIs to Education leadership.

Qualifications

• Ten years of marketing experience with at least five in leadership in a B2B setting.
• Bachelor's degree required; MBA is a plus.
• Strong communication and presentation skills.

Responsibilities

• Establish a marketing structure within U.S. News Education to lead demand generation.
• Develop, execute, and measure campaigns including email nurture programs.
• Lead cross-org marketing team and manage 3 direct reports.
• Collaborate with Sales, PR, Social, and Product teams to raise awareness.

Skills

Marketing leadership

B2B marketing

Team management

Analytics

Education

Bachelor's degree

MBA (nice)

Tools

Zoho

Job description

U.S. News & World Report in the United States is seeking a senior marketing leader to establish a demand-generation structure for Education. You will drive strategy and execution across campaigns, email nurture, and thought leadership channels to fuel growth.

You will collaborate with Sales, PR, and Product, build an ROI framework in Zoho, define MQLs, lead a team of three full-time marketers and several contractors, and report KPIs to Education leadership.