Senior Digital Media Strategy Lead — Hybrid

EAB; Richmond (VA); Hybrid; USD 82,000 - 136,500; Full time

Benefits offered by this job

Medical insurance

Dental and vision insurance

Paid time off (PTO)

401(k) retirement plan with matching

Flexible spending accounts

Wellness programs

Parental leave

Job summary

EAB is seeking a Digital Media Strategy Subject Matter Expert (Hybrid) to shape pre-sales digital marketing plans for higher education institutions. You’ll bridge sales, strategy, and execution with data-backed media plans across Google, Meta, LinkedIn, and other platforms, coordinating with creative and analytics teams.

The role emphasizes collaboration with sales, service teams, and internal stakeholders, while staying ahead of industry trends and delivering tailored, high-impact media

Qualifications

• Bachelor's degree or equivalent is required.
• 4-10+ years of experience in digital marketing, media planning, or sales engineering.
• Deep expertise in paid media strategy across Google Ads, Meta, LinkedIn, programmatic display, video, and emerging platforms.
• Strong storytelling and presentation skills to translate data and media plans into executive-ready narratives.
• Willingness to travel domestically 10-15%.

Responsibilities

• Develop and present digital marketing strategies that influence multi-million dollar partnerships.
• Create data-backed media plans across paid search, social, display, video, and emerging channels.
• Collaborate with sales to translate client needs into comprehensive plans.
• Lead creative strategy and ensure ads resonate with education audiences and drive conversions.
• Collaborate with cross-functional teams and travel as needed.

Education

Bachelor's degree or equivalent

Tools

Google Ads

Meta (Facebook) Ads

LinkedIn Ads

Programmatic Display

Job description

EAB is seeking a Digital Media Strategy Subject Matter Expert (Hybrid) to shape pre-sales digital marketing plans for higher education institutions. You’ll bridge sales, strategy, and execution with data-backed media plans across Google, Meta, LinkedIn, and other platforms, coordinating with creative and analytics teams.

The role emphasizes collaboration with sales, service teams, and internal stakeholders, while staying ahead of industry trends and delivering tailored, high-impact media