Senior Digital Marketing Specialist

Vista Higher Learning; Boston (MA); On-site; USD 70,000 - 85,000; Full time

Job summary

Vista Higher Learning in Boston, MA seeks a Senior Digital Marketing Specialist to lead strategic, multi-channel campaigns driving lead generation and brand growth for K-12 and higher education products.

You will design, launch, and optimize initiatives across email, social, and web properties, partnering with product marketing and sales to align with business goals and measure ROI.

Qualifications

• Bachelor’s degree required.
• 6+ years in digital marketing or related role with proven success leading integrated campaigns across multiple channels.
• Experience with audience segmentation, lead lifecycle management and scalable campaign execution.
• Experience managing cross-functional workflows in agile, data-driven marketing.
• Experience overseeing websites, landing pages, blogs, and eCommerce storefronts to drive traffic and conversions.
• Strong knowledge of UX, SEO, content performance, and digital consistency best practices.
• Expertise in campaign measurement and reporting using analytics to inform strategy.
• Proficiency with email platforms, CRM, CMS, and related marketing tech.

Responsibilities

• Lead planning and execution of integrated digital marketing campaigns with Product Marketing.
• Own multi-channel strategy across email, social, community platforms, and owned properties.
• Ensure integration with web properties, CRMs, and reporting infrastructure.
• Act as digital thought leader by staying current on trends and technologies.
• Manage and optimize digital channels, content assets, usability, and engagement.
• Ensure accurate, consistent product information across digital touchpoints.
• Collaborate cross-functionally to maintain brand consistency and strategic alignment.
• Analyze campaign performance and funnel metrics to drive ROI and optimization.
• Deliver performance reporting and apply insights to future campaigns.
• Partner with Operations to refine database strategy, lead management, and segmentation.
• Conduct market research and competitive analysis to inform positioning and campaigns.
• Support sales enablement with campaign-aligned materials.
• Mentor junior team members on content quality and tone.

Skills

Digital marketing

Campaign management

Data analysis

CRM platforms

SEO/UX best practices

Marketing automation

Cross-functional collaboration

A/B testing

Content optimization

Analytics tooling

Education

Bachelor's degree

Tools

Salesforce

HubSpot

Google Analytics

Marketing Automation tools

Job description

WHO ARE YOU?

You have a deep expertise in digital marketing to drive lead generation, audience engagement and brand growth using different platforms, marketing automation tools, and data analytics.As an experienced digital marketing professional, you understand what it takes to successfully drive lead generation, audience engagement, and brand growth.

WHO ARE WE?

We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities.

WHAT IS THE ROLE ABOUT?

As our new Senior Digital Marketing Specialist, you will lead the development and execution of strategic, multi-channel digital marketing initiatives that advance company and product goals. You will also be responsible for designing, launching, and optimizing high-impact campaigns across multiple digital channels to engage educators, administrators, and institutional decision-makers.

IN THIS ROLE YOU WILL:

• Lead the planning and execution of integrated digital marketing campaigns in partnership with Product Marketing, aligning initiatives with key business priorities for both print and digital educational products.
• Own multi-channel campaign strategy and execution across email, social media, community platforms, and other owned digital properties using Marketing Automation tools
• Ensure full integration with web properties, CRM systems, and reporting infrastructure.
• Serve as a digital thought leader, staying abreast of emerging trends and technologies to inform innovation and increase marketing effectiveness.
• Manage and optimize digital channels and content assets ensuring usability, accessibility, and engagement.
• Oversee the accuracy and consistency of product information across digital platforms, ensuring alignment with brand, messaging, and system-wide marketing tools.
• Collaborate cross-functionally with internal teams to maintain brand consistency and strategic alignment across all touchpoints.
• Analyze campaign performance and marketing funnel metrics to generate strategic insights and drive continuous optimization of campaign tactics, reporting frameworks, and dashboards.
• Deliver comprehensive performance reporting using variety of analytics tools and apply data-driven insights to inform future campaign strategies and enhance ROI.
• Partner with Business Operations to refine database strategy, lead management processes, and segmentation models to support targeted, scalable marketing initiatives.
• Conduct market research and competitive analysis to inform positioning, messaging, and campaign development; translate insights into actionable marketing strategies.
• Provide strategic support in the creation of sales enablement materials, ensuring alignment with campaign messaging and broader go-to-market strategies.
• Mentor junior team members on content quality and tone, as needed

YOU MUST HAVE (MINIMUM REQUIRED SKILLS & EXPERIENCE):

• Bachelor’s degree minimum.
• 6+ years of experience in digital marketing or a related role, with demonstrated success designing, leading, and optimizing integrated campaigns across email, web, social media, and community platforms in alignment with business objectives and brand identity.
• Strong experience with database-driven marketing, including audience segmentation, lead lifecycle management, and scalable campaign execution across channels.
• Experience managing cross-functional workflows and projects, and supporting agile, data-driven marketing execution.
• Experience overseeing and evolving websites, landing pages, blogs, video platforms, and eCommerce storefronts to drive traffic, engagement, and conversion.
• Strong knowledge of UX, SEO, digital consistency, usability, and content performance best practices, with the ability to apply them to improve results.
• Demonstrated expertise managing high-performing campaigns across major social platforms, with a focus on maximizing ROI, engagement, and audience reach.
• Highly skilled in campaign performance measurement and reporting, using analytics to translate data into actionable recommendations for content strategy, channel mix, and targeting decisions.
• Extensive experience using email platforms, SEO/SEM tools, content management systems, and other digital marketing technologies.
• In-depth experience with campaign tracking, contact segmentation, and reporting within CRM systems.
• Experience using Microsoft Office, Google Workspace, and digital communication platforms to support efficient collaboration.
• Experience using basic design or editing software and AI-powered analytics tools to improve insights and productivity.

IDEAL IF YOU HAVE (PREFERRED SKILLS & EXPERIENCE):

• Experience with Salesforce or HubSpot strongly preferred
• Experience in/knowledge of K-12/Higher Ed sectors, products, industry, etc. strongly preferred
• A portfolio of your prior work

LOCATION:

Hybrid – Boston

Candidate must reside within the United States, within a commutable/reasonable distance to our Boston, MA office location and be willing to work a hybrid remote/in-office schedule (Tues/Thurs in office minimum). Relocation is not available for this position.

SALARY RANGE:

$70k-$85k annual salary

This position is salaried and is eligible for an annual incentive based on employee and organizational performance.