Senior Digital Marketing Lead: Full-Funnel Growth & Data

KONG Company; Golden (CO); On-site; USD 108,000 - 132,000; Full time

Benefits offered by this job

Health, Dental and Vision Insurance

401k with employer matching

12 Paid Holidays

Personal Leave Accrual

Pet Insurance

Tuition reimbursement

Disability and life insurance paid by

Health Insurance (low premiums)

Job summary

KONG Company in Golden, CO is seeking a Sr. Manager, Digital Marketing to lead and scale our digital presence across paid media, owned content, email, SMS, social, and partnerships. This role partners with the Sr. Director of Brand to drive data-informed strategy and hands-on execution.

You will mentor two direct reports, align channels into a cohesive ecosystem, and stay ahead of trends while ensuring brand voice and performance across all touchpoints.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field required
• 4 to 6 years of progressive digital marketing experience, including at least 2 years in a management or team leadership role
• Demonstrated experience managing paid social and digital campaigns across Meta, TikTok, Google, and other major platforms
• Experience in consumer products, CPG, or pet industry environment strongly preferred

Responsibilities

• Manage and optimize paid media campaigns across Meta, TikTok, Google, YouTube, and emerging platforms.
• Develop and execute a full-funnel digital marketing strategy connecting awareness, consideration, and conversion across paid, owned, and social channels
• Oversee organic social content strategy with the Social Media Content Coordinator, ensuring social content is aligned with campaign priorities and brand voice
• Partner with the paid media agency to ensure campaign performance, reporting accuracy, and brand alignment across all digital efforts
• Stay current on digital marketing trends and emerging tools, bringing relevant insights and recommendations to the team proactively
• Oversee the email marketing program including campaign development, automation flows, segmentation, and performance tracking in partnership with the Marketing Manager
• Guide the growth and optimization of SMS and direct mail efforts, ensuring messaging is timely, relevant, and brand-aligned
• Build and refine consumer lifecycle strategies that drive acquisition, retention, and loyalty across direct-to-consumer and other channels
• Support the development of KONG marketing partnership programs, identifying co-branded and affiliate opportunities that extend brand reach and drive growth
• Partner with the Social Media Content Coordinator to amplify partnership and campaign activations across social channels
• Collaborate with the ecommerce team to align digital marketing efforts with retail partners and the KONG direct-to-consumer site, ensuring a consistent brand experience across all digital touchpoints
• Own digital marketing reporting across all channels, establishing clear KPIs and delivering regular performance updates
• Ensure reporting is grounded in business outcomes: revenue, customer acquisition cost, lifetime value, and conversion
• Use data and consumer insights to continuously optimize campaign performance, content strategy, and channel mix
• Partner closely with the Sr. Director of Brand to align digital marketing strategy with overall brand priorities and campaign planning
• Mentor and develop two direct reports, the Marketing Manager and the Social Media Content Coordinator, setting clear expectations, providing regular feedback, and supporting their professional growth
• Align paid, owned, and social content workstreams under a single point of coordination, ensuring the team operates with focus and a consistent brand voice
• Foster a collaborative, high-performance team culture
• Show up as a KONG brand steward, dedicated to maintaining the integrity of the KONG brand while thoughtfully evolving it to be relevant, compelling, and culturally connected for the future
• Operate with a continuous improvement mentality, proactively identifying opportunities to elevate digital performance and team capability.
• Maintain a positive, solutions-focused attitude, bringing curiosity and a collaborative spirit to eve

Skills

Digital marketing leadership

Paid social

Email marketing

SMS marketing

Social media management

Full-funnel marketing

Team leadership

Strategy development

Data-driven decision making

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Klaviyo

HubSpot

Meta Business Suite

Google Analytics

TikTok Ads Manager

Job description

KONG Company in Golden, CO is seeking a Sr. Manager, Digital Marketing to lead and scale our digital presence across paid media, owned content, email, SMS, social, and partnerships. This role partners with the Sr. Director of Brand to drive data-informed strategy and hands-on execution.

You will mentor two direct reports, align channels into a cohesive ecosystem, and stay ahead of trends while ensuring brand voice and performance across all touchpoints.