Senior Digital Marketing Lead — Growth & Analytics

Feedinkoo; United States; On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) plan with company match

Tuition reimbursement

Paid parental leave

Employee discounts

Access to mental health resources

Job summary

A leading SaaS company in Longmont, CO is seeking a Senior Manager of Digital Marketing to lead digital strategy and manage marketing technology. This role demands a strong background in CRM systems and marketing automation with practical experience in Salesforce and HubSpot. The ideal candidate will enhance brand visibility and customer engagement while managing digital media campaigns. A bachelor's degree in marketing is required, and the starting salary ranges from $100,000 to $110,000.

Qualifications

• Strong understanding of digital marketing funnels and reporting.
• Demonstrable experience in leading cross-functional initiatives.
• Excellent analytical skills with a passion for data-informed decision making.

Responsibilities

• Lead the digital marketing strategy across all channels.
• Own the corporate website, focusing on SEO and optimization.
• Manage and optimize paid digital media campaigns.

Skills

Digital marketing strategy

CRM systems

Marketing automation

SEO

A/B testing

Social media marketing

Project management

Education

Bachelor’s degree in marketing or related field

Tools

Salesforce.com

HubSpot

Google Analytics

PowerBI

SQL

Drupal

WordPress

Job description

A leading SaaS company in Longmont, CO is seeking a Senior Manager of Digital Marketing to lead digital strategy and manage marketing technology. This role demands a strong background in CRM systems and marketing automation with practical experience in Salesforce and HubSpot. The ideal candidate will enhance brand visibility and customer engagement while managing digital media campaigns. A bachelor's degree in marketing is required, and the starting salary ranges from $100,000 to $110,000.