Senior Manager Digital Marketing

KONG Company; Golden (CO); On-site; USD 108,000 - 132,000; Full time

Benefits offered by this job

Health, Dental and Vision Insurance

401k with employer matching

12 Paid Holidays

Personal Leave Accrual

Pet Insurance

Tuition reimbursement

Disability and life insurance paid by

Health Insurance (low premiums)

Job summary

KONG Company in Golden, CO is seeking a Sr. Manager, Digital Marketing to lead and scale our digital presence across paid media, owned content, email, SMS, social, and partnerships. This role partners with the Sr. Director of Brand to drive data-informed strategy and hands-on execution.

You will mentor two direct reports, align channels into a cohesive ecosystem, and stay ahead of trends while ensuring brand voice and performance across all touchpoints.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field required
• 4 to 6 years of progressive digital marketing experience, including at least 2 years in a management or team leadership role
• Demonstrated experience managing paid social and digital campaigns across Meta, TikTok, Google, and other major platforms
• Experience in consumer products, CPG, or pet industry environment strongly preferred

Responsibilities

• Manage and optimize paid media campaigns across Meta, TikTok, Google, YouTube, and emerging platforms.
• Develop and execute a full-funnel digital marketing strategy connecting awareness, consideration, and conversion across paid, owned, and social channels
• Oversee organic social content strategy with the Social Media Content Coordinator, ensuring social content is aligned with campaign priorities and brand voice
• Partner with the paid media agency to ensure campaign performance, reporting accuracy, and brand alignment across all digital efforts
• Stay current on digital marketing trends and emerging tools, bringing relevant insights and recommendations to the team proactively
• Oversee the email marketing program including campaign development, automation flows, segmentation, and performance tracking in partnership with the Marketing Manager
• Guide the growth and optimization of SMS and direct mail efforts, ensuring messaging is timely, relevant, and brand-aligned
• Build and refine consumer lifecycle strategies that drive acquisition, retention, and loyalty across direct-to-consumer and other channels
• Support the development of KONG marketing partnership programs, identifying co-branded and affiliate opportunities that extend brand reach and drive growth
• Partner with the Social Media Content Coordinator to amplify partnership and campaign activations across social channels
• Collaborate with the ecommerce team to align digital marketing efforts with retail partners and the KONG direct-to-consumer site, ensuring a consistent brand experience across all digital touchpoints
• Own digital marketing reporting across all channels, establishing clear KPIs and delivering regular performance updates
• Ensure reporting is grounded in business outcomes: revenue, customer acquisition cost, lifetime value, and conversion
• Use data and consumer insights to continuously optimize campaign performance, content strategy, and channel mix
• Partner closely with the Sr. Director of Brand to align digital marketing strategy with overall brand priorities and campaign planning
• Mentor and develop two direct reports, the Marketing Manager and the Social Media Content Coordinator, setting clear expectations, providing regular feedback, and supporting their professional growth
• Align paid, owned, and social content workstreams under a single point of coordination, ensuring the team operates with focus and a consistent brand voice
• Foster a collaborative, high-performance team culture
• Show up as a KONG brand steward, dedicated to maintaining the integrity of the KONG brand while thoughtfully evolving it to be relevant, compelling, and culturally connected for the future
• Operate with a continuous improvement mentality, proactively identifying opportunities to elevate digital performance and team capability.
• Maintain a positive, solutions-focused attitude, bringing curiosity and a collaborative spirit to eve

Skills

Digital marketing leadership

Paid social

Email marketing

SMS marketing

Social media management

Full-funnel marketing

Team leadership

Strategy development

Data-driven decision making

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Klaviyo

HubSpot

Meta Business Suite

Google Analytics

TikTok Ads Manager

Job description

The Sr. Manager, Digital Marketing is a key leadership role within the KONG Brand team, responsible for building and scaling the KONG digital marketing presence across paid media, owned content, email, SMS, social, and partnership channels. This role oversees a team ensuring paid, owned, and social content work together as a unified digital ecosystem.

This is a strategic and hands-on role for a leader who is equally comfortable setting direction and rolling up their sleeves to deliver. The Sr. Manager partners closely with the Sr. Director of Brand, internal and external agencies to support the KONG digital marketing efforts in a way that is aligned with the brand and informed by data.

Job Responsibilities

Strategy and Execution

• Manage and optimize KONG paid media campaigns across Meta, TikTok, Google, YouTube, and emerging platforms, tracking performance against true business outcomes
• Develop and execute a full-funnel digital marketing strategy connecting awareness, consideration, and conversion across paid, owned, and social channels
• Oversee organic social content strategy in partnership with the Social Media Content Coordinator, ensuring social content is aligned with campaign priorities and brand voice
• Partner with the paid media agency to ensure campaign performance, reporting accuracy, and brand alignment across all digital efforts
• Stay current on digital marketing trends and emerging tools, bringing relevant insights and recommendations to the team proactively

Email, SMS, and Lifecycle Marketing

• Oversee the KONG email marketing program including campaign development, automation flows, segmentation, and performance tracking in partnership with the Marketing Manager
• Guide the growth and optimization of SMS and direct mail efforts, ensuring messaging is timely, relevant, and brand-aligned
• Build and refine consumer lifecycle strategies that drive acquisition, retention, and loyalty across direct-to-consumer and other channels

Partnership and Growth Marketing

• Support the development of KONG marketing partnership programs, identifying co-branded and affiliate opportunities that extend brand reach and drive growth
• Partner with the Social Media Content Coordinator to amplify partnership and campaign activations across social channels
• Collaborate with the ecommerce team to align digital marketing efforts with retail partners and the KONG direct-to-consumer site, ensuring a consistent brand experience across all digital touchpoints

Analytics, Reporting, and Collaboration

• Own digital marketing reporting across all channels, establishing clear KPIs and delivering regular performance updates
• Ensure reporting is grounded in business outcomes: revenue, customer acquisition cost, lifetime value, and conversion
• Use data and consumer insights to continuously optimize campaign performance, content strategy, and channel mix
• Partner closely with the Sr. Director of Brand to align digital marketing strategy with overall brand priorities and campaign planning

Leadership and Development

• Mentor and develop two direct reports, the Marketing Manager and the Social Media Content Coordinator, setting clear expectations, providing regular feedback, and supporting their professional growth
• Align paid, owned, and social content workstreams under a single point of coordination, ensuring the team operates with focus and a consistent brand voice
• Foster a collaborative, high-performance team culture

Cultural Steward

• Show up as a KONG brand steward, dedicated to maintaining the integrity of the KONG brand while thoughtfully evolving it to be relevant, compelling, and culturally connected for the future
• Operate with a continuous improvement mentality, proactively identifying opportunities to elevate digital performance and team capability.
• Maintain a positive, solutions-focused attitude, bringing curiosity and a collaborative spirit to eve

Job Qualifications

Education and Experience

• Bachelor’s degree in marketing, communications, business, or a related field required
• 4 to 6 years of progressive digital marketing experience, including at least 2 years in a management or team leadership role
• Demonstrated experience managing paid social and digital campaigns across Meta, TikTok, Google, and other major platforms
• Experience in consumer products, CPG, or pet industry environment strongly preferred

Skills and Competencies

• Strong strategic and analytical thinking with the ability to connect digital marketing performance to real business outcomes
• Deep knowledge of paid social, SEM, email marketing, SMS, and social media management across a full-funnel digital ecosystem
• Familiarity with Klaviyo, HubSpot, Meta Business Suite, Google Analytics, and TikTok Ads Manager
• Excellent written and verbal communication skills with the ability to present strategy and performance clearly to senior leadership
• Strong people leadership skills with a track record of developing marketing talent and building high-performing teams
• Highly organized with strong project management skills and the ability to manage multiple campaigns and priorities simultaneously
• Genuine passion for pets and an understanding of the pet owner consumer mindset

This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job.

Compensation

• From $120,000 annually

Work Location

• Onsite Monday through Friday
• Health, Dental and Vision Insurance with low-cost premiums
• Access to voluntary benefits
• Employer paid short-term/long term disability and life insurance
• 401k with employer matching
• 12 Paid Holidays
• Personal Leave Accrual
• Pet Insurance, Tuition reimbursement, dog toys, and mo