Senior Digital Marketing Lead – Personalization & Analytics

City Staffing; Chicago (IL); Hybrid; USD 100,000 - 105,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A national non-profit public health association seeks a Digital Marketing Manager to develop and optimize email and web campaigns. The role requires strong analytical skills and extensive experience in marketing automation. The ideal candidate will manage staff, lead projects leveraging analytics, and create effective marketing strategies. A Bachelor’s Degree and 5+ years in marketing automation are required. This hybrid role offers a competitive salary ranges from $100,000 to $105,000 with full benefits.

Qualifications

• 5+ years experience with marketing automation platforms.
• Experience in people management preferred.
• Strong analytical skills with proficiency in analytics tools.

Responsibilities

• Develop and execute marketing plans leveraging personalization.
• Build audience segments for targeted email campaigns.
• Monitor campaign performance using tools like Google Analytics.

Skills

Analytical skills

Marketing automation

Email marketing

People management

Communication

Education

Bachelor’s Degree

Tools

Google Analytics

Tableau

Salesforce Marketing Cloud

Marketo

Job description

A national non-profit public health association seeks a Digital Marketing Manager to develop and optimize email and web campaigns. The role requires strong analytical skills and extensive experience in marketing automation. The ideal candidate will manage staff, lead projects leveraging analytics, and create effective marketing strategies. A Bachelor’s Degree and 5+ years in marketing automation are required. This hybrid role offers a competitive salary ranges from $100,000 to $105,000 with full benefits.