Senior Digital Marketing Lead (Ads & Growth)

Schweitzer Engineering Laboratories, Inc.; Pullman (WA); On-site; USD 92,000 - 120,000; Full time

Benefits offered by this job

Employee-owned company (ESOP)

Excellent benefits package

Paid holidays and vacation

Job summary

Schweitzer Engineering Laboratories, Inc. in Pullman, WA is seeking a Lead Digital Marketing Specialist to develop, launch, and optimize digital advertising campaigns across Google, LinkedIn, and Meta.

You will own ad strategy, production and maintenance, partner with marketing program managers, and translate data into actionable insights, with a focus on campaign performance and brand voice. The role requires 6+ years in digital marketing, a marketing degree, and strong analytics, writing, and

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 6+ years of professional experience in digital marketing.
• Experience leading digital marketing advertising initiatives from ideation through execution.
• Strong budget management and analytics skills.
• Excellent written and verbal communication; ability to document and report.
• Ability to mentor staff and work in a team.

Responsibilities

• Develop and implement digital advertising strategies aligned with goals.
• Launch and optimize campaigns across Google, LinkedIn, and Meta.
• Analyze data and report on campaign performance against objectives.
• Maintain brand voice and ensure consistency across channels.
• Collaborate with marketing program managers on initiatives.

Skills

Digital advertising strategy

Campaign optimization

Data analysis

Strong writing and communication

Team collaboration

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Google Ads

Google Analytics

Meta (Facebook) Ads

Microsoft Ads

LinkedIn Ads

Adobe Photoshop

SEO

Social media

Email marketing

Marketing automation (Pardot/Marketing Cloud Account Engagement)

Job description

Schweitzer Engineering Laboratories, Inc. in Pullman, WA is seeking a Lead Digital Marketing Specialist to develop, launch, and optimize digital advertising campaigns across Google, LinkedIn, and Meta.

You will own ad strategy, production and maintenance, partner with marketing program managers, and translate data into actionable insights, with a focus on campaign performance and brand voice. The role requires 6+ years in digital marketing, a marketing degree, and strong analytics, writing, and