Lead Digital Marketing Specialist

Selinc; Washington; On-site; USD 92,000 - 120,000; Full time

Benefits offered by this job

Medical insurance, prescription,Dental

Vision insurance

Life insurance

Disability insurance

Paid holidays

Vacation time

Sick days

Family leave

Tuition assistance

Job summary

Selinc in Pullman, WA is seeking a Lead Digital Marketing Specialist to develop, launch, and optimize digital ad campaigns across Google, LinkedIn, and Meta. You will own the ad strategy, production, and maintenance while collaborating with marketing program managers to align campaigns with business goals.

The role requires 6+ years of experience, a marketing degree, strong analytical skills, and the ability to mentor others.

Qualifications

• Develop and implement digital advertising strategies based on business objectives and user needs.
• Monitor and optimize campaigns and communicate performance using clear metrics.

Responsibilities

• Develop and launch digital ad campaigns across Google, LinkedIn, and Meta.
• Evaluate data and prepare reports to show campaign performance.
• Mentor staff and drive best practices in digital marketing.

Skills

Digital advertising

Campaign management

Analytics

Budget management

Communication

Team collaboration

Copywriting

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

Google Ads

Google Analytics

Meta Ads (Facebook)

LinkedIn Ads

Microsoft Ads

Adobe Photoshop

SEO

Marketing automation (Pardot/Marketing Cloud Account Engagement)

Job description

We are seeking a skilled Lead Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, launching, and optimizing digital advertising campaigns across multiple program and product areas. You will work closely with our marketing program managers to create digital ads aligned with campaign goals. You will be responsible for the individual ad strategy, production, and maintenance across multiple platforms, including Google, LinkedIn, and Meta.

As a Lead Digital Marketing Specialist, a typical day might include the following:

• Develop and implement digital advertising strategies based on the company's business objectives and/or end user need.
• Continuously evaluate and optimize ad campaigns. Evaluate data and prepare reports to communicate campaign performance to key objectives.
• Represent SEL's brand and voice to drive digital marketing efforts.
• Develop and maintain an in-depth knowledge of digital advertising platforms. Stay current in marketing trends, Google updates, changes in algorithms, platform revisions, etc.
• Plan, organize, manage, and complete digital marketing initiatives.
• Gather necessary key business and user insights and apply strategic planning skills to create a long-term vision for upcoming digital advertising efforts.
• Plan and manage multiple and/or large projects.
• Demonstrate ownership of processes and procedures related to your assigned discipline. Mentor other staff as needed.
• Communicate effectively to influence decisions and/or convey concepts and ideas. Use critical thinking to solve department-level problems.
• Devise and implement improvements to best practices, tools, and processes as well as make decisions based on credible metrics and analysis.

This job might be for you if have the following:

• Bachelor's degree in Marketing, Business, Communications or related field preferred
• 6+ years of professional experience in a related field
• Strong organization and analytical thinking skills, with ability to translate complex concepts into simple terms
• Experience leading digital marketing advertising initiatives from ideation through implementation
• Understand budget management
• Strong relationship building, communication, and networking skills
• Strong writing, documentation, and speaking skills
• Ability to learn new skills and assume new responsibilities
• Ability to work cooperatively in a team environment

Preferred Qualifications:

• Certified in Google Ads, Google Analytics, Meta, Microsoft Ads, LinkedIn Ads
• Experience with and/or understanding of Adobe Photoshop, SEO, social media, email, marketing automation (Pardot/Marketing Cloud Account Engagement), lead forms and landing pages
• Effective writing/copywriting, editing, reporting and project management skills
• Strong understanding of users/consumers and the ability to predict needs by understanding behavior

Location

Pullman, WA - SEL corporate office is located in Eastern Washington where you'll enjoy an unmatched quality of life. Enjoy the smaller town life: country space, freedom from traffic, easy access to recreational activities in nearby mountains, rivers, and forests, as well as great schools and universities.

Competitive pay. Superior benefits. Inspiring work.

• We offer top tier medical, prescription, dental, vision, life, and disability insurance.
• We recognize the importance of a healthy life balance and offer: 10 paid holidays, annual vacation accrual starting at 12 days, 9 paid sick days, and paid family and medical leave that covers 90% of your pay.
• We foster growth and development of our employees through avenues such as STEM courses, apprenticeships, tuition assistance, and engineering development programs.
• Ask our team about other benefits including wellness, fertility, adoption, and flexible spending benefits.

Pay Range Data: $92,200 - $120,000 annually

We set starting pay based on job-related factors such as your experience, training, knowledge, and skills. We are looking to fill this position at the Lead Digital Marketing Specialist level, and we welcome applicants with a range of experience. Depending on your background, we may consider you for a different level, with compensation aligned accordingly.

Communication with Applicants

We communicate with all applicants. If you do not receive a response about your application, please check your SPAM filter or reach out to us at [e-mail] .

SEL is an Equal Opportunity Employer: Vets/Disabled.