Lead Digital Marketing Specialist

Schweitzer Engineering Laboratories, Inc.; West Virginia; On-site; USD 92,000 - 120,000; Full time

Benefits offered by this job

Competitive pay

Superior benefits

Employee ownership (ESOP)

401(k) options

Comprehensive health plans

Job summary

Schweitzer Engineering Laboratories, Inc. is seeking a Lead Digital Marketing Specialist to develop, launch, and optimize digital advertising across Google, LinkedIn, and Meta.

You will own ad strategy, production, and ongoing optimization, while measuring performance and aligning with campaign goals in a fast-paced team environment. The role demands 6+ years in digital advertising, strong budgeting, and excellent writing and communication skills.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field preferred.
• 6+ years of professional experience in a related field.
• Strong organization and analytical thinking to translate complex concepts into simple terms.
• Experience leading digital marketing advertising initiatives from ideation through implementation.
• Understanding of budget management and stakeholder communication.
• Strong writing, documentation, and speaking skills.

Responsibilities

• Develop, launch, and optimize digital advertising campaigns across multiple program and product areas.
• Own ad strategy, production, and maintenance across Google, LinkedIn, and Meta.
• Evaluate and optimize campaigns; prepare reports communicating performance to objectives.
• Represent SEL's brand and voice to drive digital marketing efforts.
• Understand platforms and stay current with Google updates and algorithm changes.
• Plan, organize, manage, and complete digital marketing initiatives.
• Gather business and user insights to create a long-term digital advertising vision.
• Mentor staff and collaborate to improve processes and tools.

Skills

Organization

Analytical thinking

Digital marketing leadership

Budget management

Relationship building

Communication

Writing and speaking

Team collaboration

Learning new skills

Copywriting

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

Google Analytics

Meta (Facebook) Ads

Microsoft Ads

LinkedIn Ads

Adobe Photoshop

SEO

Marketing automation (Pardot/Marketing Cloud Account Engagement)

Job description

We are seeking a skilled Lead Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, launching, and optimizing digital advertising campaigns across multiple program and product areas. You will work closely with our marketing program managers to create digital ads aligned with campaign goals. You will be responsible for the individual ad strategy, production, and maintenance across multiple platforms, including Google, LinkedIn, and Meta. As a Lead Digital Marketing Specialist, a typical day might include the following: Develop and implement digital advertising strategies based on the company's business objectives and/or end user need. Continuously evaluate and optimize ad campaigns. Evaluate data and prepare reports to communicate campaign performance to key objectives. Represent SEL's brand and voice to drive digital marketing efforts. Develop and maintain an in-depth knowledge of digital advertising platforms. Stay current in marketing trends, Google updates, changes in algorithms, platform revisions, etc. Plan, organize, manage, and complete digital marketing initiatives. Gather necessary key business and user insights and apply strategic planning skills to create a long-term vision for upcoming digital advertising efforts. Plan and manage multiple and/or large projects. Demonstrate ownership of processes and procedures related to your assigned discipline. Mentor other staff as needed. Communicate effectively to influence decisions and/or convey concepts and ideas. Use critical thinking to solve department-level problems. Devise and implement improvements to best practices, tools, and processes as well as make decisions based on credible metrics and analysis.

This job might be for you if have the following:

Bachelor's degree in Marketing, Business, Communications or related field preferred 6+ years of professional experience in a related field Strong organization and analytical thinking skills, with ability to translate complex concepts into simple terms Experience leading digital marketing advertising initiatives from ideation through implementation Understand budget management Strong relationship building, communication, and networking skills Strong writing, documentation, and speaking skills Ability to learn new skills and assume new responsibilities Ability to work cooperatively in a team environment Preferred Qualifications: Certified in Google Ads, Google Analytics, Meta, Microsoft Ads, LinkedIn Ads Experience with and/or understanding of Adobe Photoshop, SEO, social media, email, marketing automation (Pardot/Marketing Cloud Account Engagement), lead forms and landing pages Effective writing/copywriting, editing, reporting and project management skills Strong understanding of users/consumers and the ability to predict needs by understanding behavior

Location Pullman, WA - SEL corporate office is located in Eastern Washington where you'll enjoy an unmatched quality of life. Enjoy the smaller town life: country space, freedom from traffic, easy access to recreational activities in nearby mountains, rivers, and forests, as well as great schools and universities.

Competitive pay. Superior benefits. Inspiring work. People are at the core of our company and we hire employee-owners.

We're 100% employee owned. Retirement benefits include an employer funded stock ownership plan (ESOP) and personal 401(k) options. We offer top tier medical, prescription, dental, vision, life, and disability insurance.

We recognize the importance of a healthy life balance and offer: 10 paid holidays, annual vacation accrual starting at 12 days, 9 paid sick days, and paid family and medical leave that covers 90% of your pay. We foster growth and development of our employees through avenues such as STEM courses, apprenticeships, tuition assistance, and engineering development programs. Ask our team about other benefits including wellness, fertility, adoption, and flexible spending benefits.

Pay Range Data: $92,200 - $120,000 annually We set starting pay based on job-related factors such as your experience, training, knowledge, and skills. We are looking to fill this position at the Lead Digital Marketing Specialist level, and we welcome applicants with a range of experience. Depending on your background, we may consider you for a different level, with compensation aligned accordingly.

Communication with Applicants We communicate with all applicants. If you do not receive a response about your application, please check your SPAM filter or reach out to us at [e-mail].

SEL is an Equal Opportunity Employer: Vets/Disabled.

SEL invents, designs, and builds digital products and systems that protect power grids around the world. This technology prevents blackouts and enables customers to improve power system reliability and safety at a reduced cost. A 100 percent employee-owned company headquartered in Pullman, Washington, SEL has manufactured products in the United States since 1984 and now serves customers worldwide. Our mission is simple: to make electric power safer, more reliable, and more economical.