Growth-Driven Digital Marketing Lead - Remote

kala talent; United States; Remote; USD 40,000 - 60,000; Full time

Benefits offered by this job

Remote-first team

3 weeks PTO

5 personal days

Budget for courses and certifications

Professional development opportunities

Exposure to US-based CPG and e‑retail

Job summary

Kala Talent is seeking a Digital Marketing Manager to lead and execute our client company's digital strategy across e-commerce, email, social, paid media, content and campaigns. You will connect brand-building with measurable growth while collaborating with internal teams and external partners.

You will think strategically yet stay hands-on, planning campaigns, analyzing performance, coordinating creatives, and exploring new opportunities to reach customers in remote, international settings.

Qualifications

• 5+ years in digital marketing or growth roles.
• Experience with e-commerce, CPG, or consumer brands.
• Strong analytical skills with performance data.
• Experience coordinating with internal and external partners.

Responsibilities

• Develop and execute the company's digital marketing strategy across key online channels.
• Plan and manage integrated marketing campaigns around product launches, promotions, seasonal moments, and brand initiatives.
• Oversee the company's digital presence and ensure consistency across customer-facing channels.
• Work with e-commerce, creative, social media, and performance marketing teams to align campaigns with business goals.
• Monitor digital marketing performance and report on key metrics, insights, and opportunities.
• Identify opportunities to improve customer acquisition, engagement, and retention.
• Support the development of content and campaigns that strengthen brand awareness and drive sales.
• Manage or coordinate paid digital marketing efforts with internal specialists and external partners.
• Work closely with the Email Marketing Specialist on lifecycle and retention initiatives.
• Coordinate marketing calendars, campaign timelines, and cross-functional execution.
• Stay informed about consumer trends, digital marketing best practices, and opportunities within the CPG and snack industry.
• Use performance data and customer insights to continuously improve marketing decisions.

Skills

Digital marketing strategy

Campaign planning & execution

Data analysis

Performance marketing

Project management

Team collaboration

Tools

Shopify

Klaviyo

Google Analytics

Facebook/Meta Ads

CRM tools

Job description

Kala Talent is seeking a Digital Marketing Manager to lead and execute our client company's digital strategy across e-commerce, email, social, paid media, content and campaigns. You will connect brand-building with measurable growth while collaborating with internal teams and external partners.

You will think strategically yet stay hands-on, planning campaigns, analyzing performance, coordinating creatives, and exploring new opportunities to reach customers in remote, international settings.