Senior Digital Marketing Analyst: Data-Driven Growth

Brunswick Corporation; Mettawa (IL); Hybrid; USD 88,000 - 129,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Paid vacation

401k

Health Savings Account

Well-being program

Product purchase discounts

Job summary

Brunswick Corporation is seeking a Sr. Digital Analyst who partners across marketing, product, and data teams to transform complex datasets into actionable insights, predictive models, and forward-looking recommendations.

This role influences digital product strategy and marketing effectiveness by applying rigorous analysis and AI-enabled tools, while communicating insights clearly to senior stakeholders. At Brunswick, you will contribute to forecasting, attribution, and experimentation,

Qualifications

• 5+ years in digital analytics, marketing science, or data science with demonstrated impact.
• Expertise with web/marketing analytics platforms (Adobe Analytics, GA4, etc.).
• Proficiency in SQL and Python; experience with R or similar is a plus.
• Experience with paid media platforms (DV360, Google Ads, Meta).
• Strong data storytelling and executive-level communication.

Responsibilities

• Advanced data modeling and forecasting to guide marketing ROI and budget decisions.
• Strategic analytics for marketing and product, including attribution and funnel analysis.
• Data engineering collaboration for analytics infrastructure, data pipelines, and QA.
• Dashboarding and visualization with Power BI for KPI monitoring (CPC, CTR, conversions).
• Market intelligence through competitive benchmarking and trend analyses.

Skills

AI-enabled tools

Executive communication

Cross-functional partnership

SQL

Python (Pandas)

R (plus)

Statistical modeling

A/B testing

Power BI

Tableau/Looker Studio

Azure Synapse

DV360/Google Ads/Meta Ads

Adobe Analytics/CJA/Launch

Tools

Adobe Analytics

Adobe CJA

GA4

Google Tag Manager

CRM systems

DV360

Google Ads

Meta Ads

Power BI

Tableau

Looker Studio

Azure Synapse

Job description

Brunswick Corporation is seeking a Sr. Digital Analyst who partners across marketing, product, and data teams to transform complex datasets into actionable insights, predictive models, and forward-looking recommendations.

This role influences digital product strategy and marketing effectiveness by applying rigorous analysis and AI-enabled tools, while communicating insights clearly to senior stakeholders. At Brunswick, you will contribute to forecasting, attribution, and experimentation,