Senior Digital Analytics & Growth Strategist

Brunswick Corporation; Illinois; Hybride; USD 88 000 - 129 000; Plein temps

Avantages offerts par ce poste

Annual bonus

Medical benefits

401k match

Health Savings Account

Résumé du poste

Brunswick Corporation is seeking a Senior Digital Marketing Analyst to partner with Marketing, Product, and Data teams. You will transform complex datasets into actionable insights, build predictive models, and deliver forward-looking recommendations to improve digital product strategy and marketing effectiveness.

The role involves applying rigorous analysis and AI-enabled tools, communicating findings to senior stakeholders, and influencing decisions across channels and products.

Qualifications

• 5+ years in digital analytics, marketing science, or data science with impact.
• Proficiency in SQL and Python (Pandas, NumPy) and statistical languages a plus.
• Experience with Adobe Analytics and GA4; familiarity with marketing platforms.
• Strong ability to translate data into actionable business insights.

Responsabilités

• Forecast performance using statistical models to drive marketing ROI.
• Lead web analytics measurement frameworks and publish reliable dashboards.
• Develop attribution models across touchpoints for informed investments.
• Support privacy-aware measurement and data lineage documentation.
• Collaborate with Marketing and Product teams to define success metrics.

Connaissances

SQL

Python

Statistical modeling

Data storytelling

Communication

Outils

Adobe Analytics

GA4

Power BI

Azure Synapse

DV360

Google Ads

Description du poste

Brunswick Corporation is seeking a Senior Digital Marketing Analyst to partner with Marketing, Product, and Data teams. You will transform complex datasets into actionable insights, build predictive models, and deliver forward-looking recommendations to improve digital product strategy and marketing effectiveness.

The role involves applying rigorous analysis and AI-enabled tools, communicating findings to senior stakeholders, and influencing decisions across channels and products.