Senior Digital Marketing Analyst

Brunswick Corporation; Illinois; Hybrid; USD 88.000 - 129.000; Vollzeit

Benefits dieser Stelle

Annual bonus

Medical benefits

401k match

Health Savings Account

Zusammenfassung

Brunswick Corporation is seeking a Senior Digital Marketing Analyst to partner with Marketing, Product, and Data teams. You will transform complex datasets into actionable insights, build predictive models, and deliver forward-looking recommendations to improve digital product strategy and marketing effectiveness.

The role involves applying rigorous analysis and AI-enabled tools, communicating findings to senior stakeholders, and influencing decisions across channels and products.

Qualifikationen

• 5+ years in digital analytics, marketing science, or data science with impact.
• Proficiency in SQL and Python (Pandas, NumPy) and statistical languages a plus.
• Experience with Adobe Analytics and GA4; familiarity with marketing platforms.
• Strong ability to translate data into actionable business insights.

Aufgaben

• Forecast performance using statistical models to drive marketing ROI.
• Lead web analytics measurement frameworks and publish reliable dashboards.
• Develop attribution models across touchpoints for informed investments.
• Support privacy-aware measurement and data lineage documentation.
• Collaborate with Marketing and Product teams to define success metrics.

Kenntnisse

SQL

Python

Statistical modeling

Data storytelling

Communication

Tools

Adobe Analytics

GA4

Power BI

Azure Synapse

DV360

Google Ads

Jobbeschreibung

Senior Digital Marketing AnalystThis website uses cookies to enhance and improve your browsing experience. For further information on how we use cookies and how to change your browser settings, please read our Cookie Policy.### Senior Digital Marketing AnalystApply: Chicago, IL: Mettawa, IL: Full time: Posted Today: JR-052015***Are you ready for what’s next?****Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never RestsTM,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.***Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:** **Position Overview:** The Sr. Digital Analyst is a strategic partner across marketing, product, and data teams, transforming complex datasets into actionable insights, predictive models, and forward-looking recommendations. This role influences digital product strategy and marketing effectiveness by applying rigorous analysis, using AI-enabled tools where appropriate, and communicating insights clearly to senior stakeholders. **At Brunswick, we have passion for our work and a distinct ability to deliver.** **Key Responsibilities** Advanced Data Modeling & Forecasting* Design and implement statistical models (e.g., regression, time series, clustering, classification) to forecast performance, identify key drivers of marketing ROI, and predict user behavior across channels.* Build and maintain forecasting models to project marketing performance (e.g., CPA, LTV, ROAS) and inform budget allocation decisions.* Partner with Finance and Marketing teams to inform media-mix and budget-allocation decisions through scenario modeling and simulations. Strategic Marketing & Product Analytics* Partner with Marketing teams to define requirements for website measurement frameworks that support reliable web analytics.* Lead deep-dive analyses on digital campaign performance across channels (Paid Search, Paid Social, Display, etc.) to identify key levers for growth.* Develop and refine attribution models to understand marketing effectiveness across touchpoints and inform investment decisions.* Support Digital Product teams in quantifying feature adoption, conversion funnel performance, and retention metrics with statistically sound methodologies.* Guide A/B and multivariate testing strategies, including test design, lift analysis, and statistical significance validation. Data Engineering & Infrastructure Collaboration* Partner with data engineering teams to define requirements for analytics infrastructure, data pipelines, and ETL processes.* Develop robust data validation, transformation, and QA processes to ensure analytical accuracy and consistency.* Support privacy-aware measurement and first-party data strategies by documenting data lineage, consent requirements, metric definitions, and model limitations.* Leverage tools such as Azure Synapse to manage large-scale datasets efficiently. Dashboarding & Visualization* Build scalable, interactive dashboards and data stories in Power BI to surface insights for stakeholders.* Deliver reporting frameworks that enable timely monitoring of key performance indicators, including CPC, CTR, and conversion rate. Competitive & Market Intelligence* Perform market research, competitive benchmarking, and digital trend analyses to uncover new growth opportunities and strategic threats. Cross-Functional Partnership* Serve as the analytics lead for Marketing and Product stakeholders, helping them define success metrics and measure impact.* Communicate complex analytical findings in a clear, concise, and actionable way to both technical and non-technical stakeholders, including executives. **Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.** Required Qualifications:* Experience using AI-enabled tools to support analytics workflows, with the ability to evaluate outputs for accuracy, bias, privacy, security, and business relevance.* Expertise in web and marketing analytics platforms such as Adobe Analytics, Adobe Customer Journey Analytics (CJA), Adobe Launch, GA4, Google Tag Manager, and CRM systems.* 5+ years of hands-on experience in digital analytics, marketing science, or data science roles with demonstrated impact.* Ability to work with paid media platforms including DV360, Google Ads and Meta Ads.* Proficiency in SQL and Python (Pandas, NumPy, Scikit-learn), R or other statistical languages a plus.* Background in statistical modeling, forecasting, and experimental design (e.g., A/B testing, causal inference) a plus.* Experience building predictive models using large datasets from sources like media platforms, customer databases, and product telemetry.* Deep understanding of data visualization best practices; experience with Microsoft Power BI, Tableau, Looker Studio, or equivalent tools.* Comfortable working with cloud data platforms (e.g., Azure Synapse).* Strong business acumen with the ability to influence cross-functional stakeholders using data and analytical insights.* Excellent communication skills, with a demonstrated ability to distill complex findings into executive-ready narratives. **Working Conditions:*** Hybrid - 3 Days per week onsite The anticipated pay range for this position is $87,800 - $128,750 USDannually. The actual base pay offered will vary based on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context. In addition to base pay, this position is eligible for an annual discretionary bonus. This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here. **About Brunswick Corporate**Brunswick Corporation is a leader in the marine industry, and we’re looking for people just like you to take part in the movement towards better boating for all. We rely on the thoughtful input of people from all backgrounds to create compelling, innovative products for our customers around the globe. As such, diversity, equity, and inclusion are priorities in the enduring culture of our company. As a world leader in emerging recreational products and technologies, when you join our team, you become part of some of the most innovative, forward-looking brands in the marine industry today. *Next is Now!**We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.*Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact [e-mail] for support. Brunswick and Workday Privacy Policies Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [e-mail] or 866-278-6942. All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [e-mail].