Senior Digital Marketing Analyst

Placements24; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Fully remote

Flexible working hours

Competitive salary and bonuses

Health, dental, vision insurance

Professional development budget

Job summary

Placements24 is seeking a highly analytical Senior Digital Marketing Analyst to join our client’s team on a fully remote basis. You will collect, clean, and analyze data from SEM, SEO, social media, email, and website analytics to provide actionable insights and recommendations for campaign optimization and strategic planning.

You will develop dashboards, track KPIs, run A/B tests, and collaborate with marketing specialists and content teams.

Qualifications

• Bachelor's degree in Marketing, Statistics, Mathematics, Economics, Computer Science, or related quantitative field.
• Minimum 5 years of experience in digital marketing analytics.
• Proficiency with web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Strong experience with data visualization tools (Tableau, Power BI) and advanced Excel skills.
• Familiarity with A/B testing methodologies and tools.
• Excellent analytical, problem-solving, and communication skills, with the ability to present complex data clearly.

Responsibilities

• Collect, clean, and analyze data from multiple digital marketing channels, including SEM, SEO, social media, email, and website analytics.
• Develop and maintain dashboards and reports to track KPIs and campaign effectiveness.
• Identify trends, patterns, and insights to improve campaign performance and ROI.
• Conduct A/B testing and other experiments to optimize website usability, ad copy, and campaign targeting.
• Collaborate with digital marketing specialists, content creators, and other teams to implement data-driven strategies.
• Stay current with industry best practices, emerging analytics tools, and methodologies.

Skills

Google Analytics

Adobe Analytics

Tableau

Power BI

Excel

A/B testing

Data visualization

Communication

Education

Bachelor's degree in Marketing, Statistics, Mathematics, Economics, Computer Science, or related quantitative field

Tools

Tableau

Power BI

Excel

A/B testing tools

Job description

About the Role

Our client is seeking a highly analytical and detail-oriented Senior Digital Marketing Analyst to join their dynamic team, fully remote, to support their East London-based marketing efforts. You will be responsible for collecting, analyzing, and interpreting data from various digital marketing channels to provide actionable insights and recommendations for campaign optimization and strategic planning. This role requires a strong understanding of marketing analytics tools, data visualization, and the ability to communicate complex findings clearly to both technical and non-technical stakeholders. Your insights will be crucial in driving data-informed decisions and maximizing the effectiveness of our digital marketing initiatives.

Key Responsibilities

• Collect, clean, and analyze data from multiple digital marketing channels, including SEM, SEO, social media, email, and website analytics.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) and campaign effectiveness.
• Identify trends, patterns, and insights within the data to provide actionable recommendations for improving campaign performance and ROI.
• Conduct A/B testing and other experiments to optimize website usability, ad copy, and campaign targeting.
• Collaborate with digital marketing specialists, content creators, and other teams to implement data-driven strategies.
• Stay current with industry best practices, emerging analytics tools, and methodologies.

Requirements

• Bachelor's degree in Marketing, Statistics, Mathematics, Economics, Computer Science, or a related quantitative field.
• Minimum of 5 years of experience in digital marketing analytics or a related analytical role.
• Proficiency with web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Strong experience with data visualization tools (e.g., Tableau, Power BI) and advanced Excel skills.
• Familiarity with A/B testing methodologies and tools.
• Excellent analytical, problem-solving, and communication skills, with the ability to present complex data in an understandable way.

Benefits

• A highly competitive annual salary and potential bonuses.
• Fully remote work environment with flexible working hours.
• Comprehensive health, dental, and vision insurance.
• Generous budget for professional development, including courses and certifications.
• Opportunity to work with cutting-edge analytics tools and influence strategic marketing decisions.