Marketing Analyst

Placements24; United States; Remote; USD 65,000 - 95,000; Full time

Benefits offered by this job

Flexible remote work environment

Health, dental, and vision insurance

Job summary

Placements24 is seeking a Marketing Analyst to drive data-informed decisions by collecting, parsing, and interpreting marketing data from multiple sources. You will build dashboards, measure campaign effectiveness, and provide actionable insights to optimize strategies and ROI.

The role emphasizes collaboration with global teams, data visualization, and statistical modeling to understand customer behavior and market dynamics.

Qualifications

• Proven experience as Marketing/ Data Analyst with marketing metrics focus.
• Strong proficiency in data analysis and statistical modeling techniques.
• Expertise in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) and spreadsheet software (e.g., Excel, Google Sheets).
• Experience with SQL for data extraction and manipulation is highly desirable.
• Excellent analytical, problem-solving, and communication skills.

Responsibilities

• Collect, clean, and analyze marketing data from various sources, including website analytics, CRM systems, and campaign platforms.
• Develop and maintain dashboards and reports to track KPIs such as website traffic, conversion rates, lead generation, and CAC.
• Interpret complex data sets to identify trends, patterns, and opportunities for campaign improvement and strategic planning.
• Conduct A/B testing and other experiments to optimize marketing campaigns, website performance, and user experience.
• Provide actionable insights and recommendations to the marketing team based on data analysis to inform strategic decisions.
• Collaborate with marketing stakeholders to understand their data needs and provide customized reporting and analysis.

Skills

Data analysis

Statistical modeling

Analytical thinking

Communication skills

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Excel

SQL

Job description

About the Role

Our client is seeking a detail-oriented and analytical Marketing Analyst to join their team and drive data-informed marketing decisions. In this crucial role, you will be responsible for collecting, interpreting, and reporting on marketing data to identify trends, measure campaign effectiveness, and provide actionable insights for optimization. You will play a key part in understanding customer behavior and market dynamics, enabling the marketing team to refine strategies and maximize ROI. This fully remote position offers the flexibility to work from anywhere while collaborating closely with a globally distributed team. This is an ideal opportunity for a data enthusiast to make a tangible impact on our client's marketing performance and strategic direction.

Key Responsibilities

• Collect, clean, and analyze marketing data from various sources, including website analytics, CRM systems, and campaign platforms.
• Develop and maintain dashboards and reports to track key marketing performance indicators (KPIs) such as website traffic, conversion rates, lead generation, and customer acquisition cost.
• Interpret complex data sets to identify trends, patterns, and opportunities for campaign improvement and strategic planning.
• Conduct A/B testing and other experiments to optimize marketing campaigns, website performance, and user experience.
• Provide actionable insights and recommendations to the marketing team based on data analysis to inform strategic decisions.
• Collaborate with marketing stakeholders to understand their data needs and provide customized reporting and analysis.

Requirements

• Proven experience as a Marketing Analyst, Data Analyst, or similar role with a focus on marketing metrics.
• Strong proficiency in data analysis and statistical modeling techniques.
• Expertise in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) and spreadsheet software (e.g., Excel, Google Sheets).
• Experience with SQL for data extraction and manipulation is highly desirable.
• Excellent analytical, problem-solving, and communication skills.

Benefits

• Competitive salary and potential for performance-based incentives.
• Flexible, fully remote work environment.
• Comprehensive health, dental, and vision insurance coverage.
• Opportunities for continuous learning and professional development in data analytics.
• A data-driven and collaborative work culture.