Marketing Data Analyst

Placements24; United States; Remote; USD 85,000 - 120,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary

Access to advanced analytics tools

Continuous learning in data science

Collaborative online team

Job summary

Placements24 is seeking a Marketing Data Analyst to turn raw marketing data into actionable insights that drive strategic decisions and campaign optimization in a fully remote setup. You'll collect, clean, and analyze data across web analytics, CRM, social channels, and advertising platforms, then deliver dashboards and reports for stakeholders.

The role emphasizes strong analytical capabilities, proficiency with SQL, Excel, Python or R, and experience with GA, Tableau, and Power BI.

Qualifications

• Experience as a Marketing Data Analyst or similar data-focused marketing role.
• Proficiency in SQL, Excel, and statistical software such as R or Python.
• Experience with web analytics platforms (Google Analytics) and data visualization tools (Tableau, Power BI).
• Excellent analytical and problem-solving skills with attention to detail.
• Strong communication skills; able to present data to technical and non-technical audiences remotely.

Responsibilities

• Collect, clean, and analyze marketing data from sources like web analytics, CRM, social media, and ads platforms.
• Develop and maintain reports and dashboards to track KPIs and campaign results.
• Interpret data to identify trends and inform marketing strategies and budget allocation.
• Provide data-driven recommendations to optimize campaign performance and customer segmentation.
• Collaborate with marketing stakeholders to translate business questions into analyses.
• Stay current with data analysis tools, techniques, and best practices in marketing analytics.

Skills

SQL

Excel

Python

R

Data analysis

Tools

Tableau

Power BI

Google Analytics

Job description

About the Role

Our client is seeking a highly skilled and detail-oriented Marketing Data Analyst to join their dynamic, fully remote marketing team. This role is crucial for transforming raw marketing data into actionable insights that drive strategic decision-making and optimize campaign performance. You will be responsible for data collection, analysis, reporting, and the development of dashboards that provide a clear view of marketing effectiveness across all channels. This position offers an excellent opportunity for an analytical mind to make a significant impact in a flexible, remote-first environment.

Key Responsibilities

• Collect, clean, and analyze marketing data from various sources, including web analytics, CRM, social media, and advertising platforms.
• Develop and maintain comprehensive reports and dashboards to track key marketing performance indicators (KPIs) and campaign results.
• Interpret complex data sets to identify trends, patterns, and insights that inform marketing strategies and budget allocation.
• Provide data-driven recommendations to optimize campaign performance, improve customer segmentation, and enhance user experience.
• Collaborate with marketing stakeholders to understand their data needs and translate business questions into analytical approaches.
• Stay current with data analysis tools, techniques, and best practices in marketing analytics.

Requirements

• Proven experience as a Marketing Data Analyst or in a similar data-focused role within marketing.
• Strong proficiency in data analysis tools such as SQL, Excel, and statistical software (e.g., R, Python).
• Experience with web analytics platforms (e.g., Google Analytics) and data visualization tools (e.g., Tableau, Power BI).
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Strong communication skills and the ability to present data and insights clearly to both technical and non-technical audiences in a remote setting.

Benefits

• Competitive salary reflecting your analytical expertise.
• A fully remote work arrangement offering ultimate flexibility.
• Access to advanced analytics tools and resources for professional growth.
• Opportunities for continuous learning and development in data science and marketing analytics.
• A supportive and collaborative online team environment.