Digital Growth Specialist

Private Label Staff; Washington (District of Columbia); On-site; USD 90,000 - 130,000; Full time

Job summary

Private Label Staff in Washington, DC seeks a Senior Digital Growth & Marketing Specialist to lead SEO, AI-driven search visibility, and digital campaigns. You will work with Marketing, Sales, Solutions, and technology partners to strengthen market presence.

You will translate complex technology into compelling marketing, analyze data to identify opportunities, and own the end-to-end customer journey from content to conversion.

Qualifications

• 4+ years of experience in digital marketing, growth marketing, SEO, demand generation, or B2B marketing.
• Strong knowledge of technical SEO, content optimization, analytics, and search strategy.
• Understanding of AI-powered search, AEO, GEO, and generative search.
• Experience developing measurable B2B digital campaigns.
• Experience with websites/CMS platforms such as WordPress.
• Strong analytical, communication, and project-management skills.
• Ability to translate complex technical offerings into compelling marketing.
• Self-starter who can balance strategy, analysis, and execution.

Responsibilities

• Develop and execute digital growth and visibility strategies.
• Own SEO, AEO, GEO, and AI-search initiatives.
• Optimize website content, landing pages, and customer journeys.
• Manage paid search, paid social, organic search, email, and partner campaigns.
• Develop content and thought-leadership strategies.
• Analyze performance, build reporting, and recommend improvements.
• Support marketing through OEM, technology, and channel partners.
• Translate technical capabilities into compelling digital content and campaigns.

Skills

Digital marketing

SEO

Analytics

B2B marketing

Project management

Strategic thinking

Tools

Semrush

Google Search Console

GA4

Google Tag Manager

Google Ads

LinkedIn Campaign Manager

WordPress

HubSpot

Salesforce

AI-search tools

Job description

About the Role

We are seeking a Senior Digital Growth & Marketing Specialist to strengthen our market presence, increase brand awareness, and drive measurable digital growth.This role will lead SEO, AI-driven search visibility, website performance, digital campaigns, analytics, and market positioning, working closely with Marketing, Sales, Solutions, and technology partners.

Who Will Thrive in This Role

A strategic, analytical, and hands-on marketer who can:

• Drive B2B digital marketing and SEO strategies.
• Use data to identify opportunities and measure results.
• Understand AI search, AEO, GEO, and emerging platforms.
• Translate complex technology into compelling marketing.
• Collaborate across teams and manage multiple priorities.

What Success Looks Like

• Increased brand and digital visibility.
• Stronger organic and AI-search presence.
• Growth in qualified traffic, engagement, and conversions.
• Improved campaign performance and ROI.
• Increased marketing-attributed opportunities.

Key Responsibilities

• Develop and execute digital growth and visibility strategies.
• Own SEO, AEO, GEO, and AI-search initiatives.
• Optimize website content, landing pages, and customer journeys.
• Manage paid search, paid social, organic search, email, and partner campaigns.
• Develop content and thought-leadership strategies.
• Analyze performance, build reporting, and recommend improvements.
• Support marketing through OEM, technology, and channel partners.
• Translate technical capabilities into compelling digital content and campaigns.

Required Qualifications

• 4+ years of experience in digital marketing, growth marketing, SEO, demand generation, or B2B marketing.
• Strong knowledge of technical SEO, content optimization, analytics, and search strategy.
• Understanding of AI-powered search, AEO, GEO, and generative search.
• Experience developing measurable B2B digital campaigns.
• Experience with websites/CMS platforms such as WordPress.
• Strong analytical, communication, and project-management skills.
• Ability to translate complex technical offerings into compelling marketing.
• Self-starter who can balance strategy, analysis, and execution.

Platforms & Tools:

Experience with some combination of: Semrush, Google Search Console, GA4, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, WordPress, HubSpot, Salesforce, AI-search/GEO tools, and generative AI platforms.

Preferred Qualifications

• Experience in VAR, MSP, cloud, cybersecurity, infrastructure, or IT services.
• Experience marketing technology to government and commercial buyers.
• Familiarity with major technology ecosystems such as AWS, Microsoft, Cisco, Google Cloud, Dell, HPE, or Broadcom/VMware.
• Experience with ABM or OEM/channel marketing.

Physical Requirements

• Ability to work in an office or standard business environment.
• Prolonged periods of sitting and computer use may be required.