Senior Digital Growth & SEO Strategist

Private Label Staff; Washington (District of Columbia); On-site; USD 95,000 - 140,000; Full time

Job summary

Private Label Staff seeks a Senior Digital Growth & Marketing Specialist to strengthen market presence, increase brand awareness, and drive measurable digital growth. The role leads SEO, AI-driven search visibility, website performance, digital campaigns, analytics, and market positioning, collaborating with Marketing, Sales, Solutions, and technology partners.

The candidate should be strategic, analytical, and hands-on, able to translate complex technology into compelling marketing, and manage

Qualifications

• 4+ years of digital marketing, growth marketing or B2B marketing experience.
• Strong knowledge of technical SEO, content optimization, analytics and search strategy.
• Experience with AI-powered search concepts (AEO/GEO) and generative search.
• Proven ability to develop measurable B2B digital campaigns.
• Experience with WordPress or similar CMS.
• Excellent analytical, communication and project-management skills.

Responsibilities

• Develop and execute digital growth and visibility strategies.
• Own SEO, AEO, GEO and AI-search initiatives.
• Optimize website content, landing pages and customer journeys.
• Manage paid search, paid social, organic search, email and partner campaigns.
• Develop content and thought-leadership programs.
• Analyze performance, build reports and recommend improvements.
• Support marketing through OEM, technology and channel partners.
• Translate technical capabilities into compelling digital content and campaigns.

Skills

Digital marketing

SEO

Analytics

B2B marketing

Paid campaigns

WordPress

ABM

Project management

Communication

Self-starter

Tools

Semrush

Google Search Console

GA4

Google Tag Manager

Google Ads

LinkedIn Campaign Manager

WordPress

HubSpot

Salesforce

Generative AI tools

Job description

Private Label Staff seeks a Senior Digital Growth & Marketing Specialist to strengthen market presence, increase brand awareness, and drive measurable digital growth. The role leads SEO, AI-driven search visibility, website performance, digital campaigns, analytics, and market positioning, collaborating with Marketing, Sales, Solutions, and technology partners.

The candidate should be strategic, analytical, and hands-on, able to translate complex technology into compelling marketing, and manage