Senior SEO Analyst: Data-Driven Growth & Insights

Digitas North America; New York (NY); On-site; USD 61,000 - 94,000; Full time

Job summary

Digitas North America is seeking a Search Engine Optimization Senior Analyst to help shape our brand team's online strategy. You will collaborate with Marketing, Creative, Technology, Strategy and Insights to deliver data-informed recommendations.

Responsibilities include consulting on search engine accessibility, performing keyword mining and mapping, conducting gap and competitive analyses, recommending on-site optimization, building links, and delivering monthly metrics to demonstrate impact.

Qualifications

• Four-year degree in marketing, CS, or related field.
• 2–4 years of experience in SEO, web development, or analytics.
• Basic knowledge of HTML, JavaScript, and CSS.
• Strong analytical and problem-solving skills with attention to detail.
• Strong communication and presentation skills.
• Familiarity with prompt-based AI tools such as ChatGPT, Gemini, DALL·E, Midjourney is a plus.

Responsibilities

• Consulting with internal teams and clients on search engine accessibility
• Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses
• Providing optimization recommendations for site content
• Developing and executing link-building strategies
• Providing monthly/quarterly metrics reports to show value against all initiatives

Skills

SEO

Analytical skills

Communication

Presentation

AI tools familiarity

Education

Four-year degree in marketing or CS

Tools

HTML

JavaScript

CSS

Job description

Digitas North America is seeking a Search Engine Optimization Senior Analyst to help shape our brand team's online strategy. You will collaborate with Marketing, Creative, Technology, Strategy and Insights to deliver data-informed recommendations.

Responsibilities include consulting on search engine accessibility, performing keyword mining and mapping, conducting gap and competitive analyses, recommending on-site optimization, building links, and delivering monthly metrics to demonstrate impact.